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Show Results For
- All HBS Web
(670)
- News (137)
- Research (487)
- Events (7)
- Multimedia (2)
- Faculty Publications (243)
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 01 Oct 1999
- News
Eight Among Many: Robert F. Diromualdo
customers can relax." In contrast, the bookselling industry itself is a case study in competitiveness, with firms poised to pounce on every customer desire and need. Back in 1991, for instance, DiRomualdo sensed there was an opportunity to sell CDs to older View Details
Keywords: James E. Aisner
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
started FairMarket three years ago. My take on where the market was heading three years ago was similar to Glen's: that dynamic pricing was going to be a significant market opportunity where buyers and sellers could come together and... View Details
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
and credibility to the project, alongside a reliable buyer of recycled plastic outputs that instill a sustainable edge to the project. Dalmia, an earlier stage company in the ecosystem, brings the infrastructure and expertise to process... View Details
- 01 Mar 2018
- News
Democratizing Data to Favor Farmers
sector has been dominated by big players. A few buyers like Cargill and Archer Daniels Midland dominate global commodity trades, while a cluster of conglomerates like Monsanto and DuPont control vital farm inputs like seeds and chemicals,... View Details
Keywords: Sasha Issenberg
- 20 Feb 2019
- News
Building an Ecosystem for African Entrepreneurs
in 2015, Sounouvou had recently launched Exportunity, a secure digital marketplace that connects African suppliers with buyers around the world. Through the company’s platform, farmers in Benin can sell their produce to a manufacturer in... View Details
Keywords: April White
- 01 Oct 2001
- News
Calling the Tune: Negotiation as an Improvisational Dance
"we see buyers getting suckered. This is called the 'winner's curse.' You won the company, but you lost money." The problem is that sometimes business has to be done by e-mail or phone. To achieve a positive outcome without the... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
better health insurance with lower taxes, remember the essence of a brand is promise, large promise. Pin your brand to a dream, yes, but have a plan or today’s happy buyers will become tomorrow’s angry owners. Win at any price. Your... View Details
Keywords: by John A. Deighton
- 06 Dec 2021
- News
The Sparkles in Our Skies
Bain, consumers—perhaps wary of greenwashing in the notoriously opaque industry—have thus far not discerned the difference between the sustainability of the two methods of production. With Aether, Hagemann hopes to change that. Convincing the next generation of jewelry... View Details
- 07 Sep 2021
- News
Green House
received multiple bids when she put it on the market in early June, selling within three days. “I had no idea of the true market demand for this type of product,” says Harper. “I’m very encouraged that home buyers are educating themselves... View Details
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Harvard Business School Case 818-013 Magpie: Developing and Using Buyer Personas The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial... View Details
Keywords: Sean Silverthorne
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
Negotiation is a breeze if you're selling a unique product or service that others desperately need: Just sit back and let the bidding begin. Likewise, if you're a buyer in a buyer's market, getting a bargain is a snap. But what happens... View Details
Keywords: by Michael Wheeler
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
the fault lies less with the buyer that's unwilling to purchase catastrophic reinsurance and more with reasons that make reinsurance so expensive in the first place. "The beauty of property-casualty insurance is we actually know... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store buyers. She was a determined, talented saleswoman, whose methods and commercial imagination can be illustrated by the case of Saks Fifth Avenue. That store's buyer for cosmetics in the late 1940s, Robert Fiske, was not initially... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
competition between the FASB and the IASB would allow GAAP to better respond to market forces. Download the paper: http://intranet.hbs.edu/dept/drfd/papers/0809/09-137.pdf Vertical Merger, Collusion, and Disruptive Buyers Authors:Volker... View Details
Keywords: Sean Silverthorne
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries. Distributors enable buyers and sellers to connect,... View Details
Keywords: by Lynda M. Applegate
- 23 Apr 2008
- Op-Ed
The Gap in the U.S. Treasury Recommendations
not disappear. With tightened credit standards and higher capital requirements on loans, it became more profitable for banks to package loans as securities and sell the credit risk to the buyers of securities in the domestic and... View Details
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
indirect actions” The flip side of Walmart's policy of providing everyday low prices to its customers is its goal of securing everyday low costs for Walmart. The guideline given to Walmart buyers is to achieve low costs, a motto that its... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Deals-Announcement Effects, Risk Arbitrage and Event Risk Harvard Business School Note 208-103 The announcement of merger or acquisition conveys new information to the capital markets. This note describes how the stock prices of a Buyer... View Details
Keywords: Martha Lagace
- 01 Mar 2003
- News
Books
marketers can understand human behavior on a much deeper level and begin to use that knowledge to their advantage. Zaltman argues that marketers need to embrace a new paradigm that connects mind, body, brain, and society. Consider the complex interplay of these factors... View Details