Publications

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising and special offers, resulting in... View Details

Keywords: by Julia Hanna; Publishing; Advertising

July 2008 (Revised November 2012)
Supplement

UpDown: Confidential Instructions for GEORG

By: Noam Wasserman and Deepak Malhotra

Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details

Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake

July 2008 (Revised November 2012)
Supplement

UpDown: Confidential Instructions for MICHAEL

By: Noam Wasserman and Deepak Malhotra

Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement." Since then, Michael has found an angel investor and has worked non-stop on the business, while one co-founder... View Details

Keywords: Negotiation Participants; Agreements and Arrangements; Business Startups; Ownership Stake

22 Dec 2013
News

How to keep amazing cooking affordable

June 2008 (Revised October 2008)
Case

International Carbon Finance and EcoSecurities

By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman

In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms... View Details

Keywords: Non-Renewable Energy; Cost Management; Investment Return; Business and Government Relations; Risk and Uncertainty; Investment; Cash Flow; Valuation; Pollutants; Environmental Sustainability; Financial Services Industry; China

February 2018 (Revised June 2018)
Case

Uruguay: Facing the 21st Century

By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop

In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular... View Details

Keywords: Uruguay; Edgardo Novick; Business Cycles; Macroeconomics; Geographic Location; Government and Politics; Wealth and Poverty; Economic Slowdown and Stagnation; Globalization; Pulp and Paper Industry; Agriculture and Agribusiness Industry; Uruguay

February 28, 2014
Article

A Better Route to Tech Standards

By: Josh Lerner and Jean Tirole

Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details

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Article

Valuation Waves and Merger Activity: The Empirical Evidence

By: Matthew Rhodes-Kropf, David Robinson and S. Viswanathan

To test recent theories suggesting that valuation errors affect merger activity, we develop a decomposition that breaks the market-to-book ratio (M/B) into three components: the firm-specific pricing deviation from short-run industry pricing; sector-wide, short-run... View Details

Keywords: Valuation; Mergers and Acquisitions; Forecasting and Prediction; Price; Theory; Behavior

17 Oct 2018
Video

Unlocking the Potential of Precision Medicine

October 2019 (Revised February 2025)
Case

A Conversation with Ellen J. Kullman, Chairman & CEO of DuPont, 2009-2015

By: Lynn S. Paine and Will Hurwitz

Ellen J. Kullman, the retired Chairman and CEO of DuPont, describes how she guided the storied science and technology company through a contentious proxy battle with activist investor Trian Partners, which acquired DuPont shares in 2013 and sought to break up the... View Details

Keywords: Agribusiness; Capital Structure; Corporate Accountability; Corporate Governance; Institutional Investing; Leadership; Leadership Style; Management; Transformation; Agriculture and Agribusiness Industry; Chemical Industry; United States

Article

Doing More with Less: the Justice and Development Party (AKP), Turkish Elections, and the Uncertain Future of Turkish Politics

By: Kristin Fabbe

The outcome of Turkey's June 2011 elections temporarily quelled—though by no means entirely put to rest—growing concern over the creeping autocratic tendencies of the ruling Justice and Development Party (AKP). To ensure that democracy remains durable, the AKP must now... View Details

Keywords: Government and Politics; Turkey

General Partner, Flybridge Capital Partners

Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

Jeffrey J. Bussgang is a Senior... View Details

21 Nov 2014
Working Paper Summaries

The Decoupling Effect of Digital Disruptors

Keywords: by Thales S. Teixeira & Peter Jamieson

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

November 2019
Case

The Genesis Lab at Novartis

By: Amy C. Edmondson, Ranjay Gulati, Patrick J. Healy and Kerry Herman

Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down... View Details

Keywords: Drug Discovery; Health Care and Treatment; Research and Development; Innovation and Invention; Programs; Management

24 Feb 2016
HBS Seminar

David Brumley of Carnegie Mellon University

2020
Other Teaching and Training Material

REMOTE—A Framework for Teaching Online

By: Ayelet Israeli

This article explains the REMOTE Teaching and Learning framework. I developed this framework to synthesize key insights and learnings about the digital classroom. Whether you are new to teaching online or have taught online before, this framework provides helpful... View Details

Keywords: Teaching; Education; Online Technology

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March 1992 (Revised September 1996)
Case

ABB Deutschland (C1)

By: Hugo Uyterhoeven

ABB Germany faces some newly emerging strategic and organizational challenges resulting from Europe 1992 and German reunification. In terms of organization, ABB Germany has created a holding company and has separated operations and service activities into legally... View Details

Keywords: Business Divisions; Organizations; Outcome or Result; Problems and Challenges; Opportunities; Corporate Strategy; Germany