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Show Results For
- All HBS Web
(1,030)
- People (2)
- News (269)
- Research (651)
- Multimedia (1)
- Faculty Publications (252)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
brands that were disrupting the current landscape and had noticed a similar shift away from major beauty brands. The data showed that established beauty brands face loss of credibility, requiring them to... View Details
- Web
Marketing Awards & Honors - Faculty & Research
the 2022 John D. C. Little Award for best marketing paper in an INFORMS journal for "The Value of Descriptive Analytics: Evidence from Online Retailers" with Ron Berman ( Marketing Science , 2022). Shunyuan Zhang : Nominated for the 2022... View Details
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems. 7 weeks, 6-8 hrs/week Pay by September 18 $1,850 Certificate Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure... View Details
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
Director, HBS Career & Professional Development, 617-495-6390, kpiemonte@hbs.edu . GO Fellowship applicants and recipients agree to abide by the HBS Community Values and the MBA Honor Code . Awards Award amounts are determined based on... View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Published CSV Cases Published CSV Cases Please find below a selection of the cases... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- January 2022
- Case
Bee-ing Better at Bombas
By: Elizabeth A. Keenan, Youngme Moon and John Masko
David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
Keenan, Elizabeth A., Youngme Moon, and John Masko. "Bee-ing Better at Bombas." Harvard Business School Case 522-038, January 2022.
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
relative performance, or closing a performance gap. Second, learning occurs in reaction to changes in the world that require brand new responses. So, the second way learning promotes performance is by discovering and inventing new ways to... View Details
Keywords: by Sarah Jane Gilbert
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
heard." "Retailers like Mercadona and QuikTrip have created ways to institutionalize improvement.” Ton notes that another commonality between QuikTrip and Mercadona lies in the strongly held values of its leadership. QuikTrip's... View Details
- 26 Jan 2022
- News
Making Peace with Anger
46 employees, and an estimated value of $25 million. Today, Walker & Dunlop is a publicly traded company with a market cap close to $5 billion. While Walker has led massive growth at the company, he realized several years ago that the way... View Details
- 03 Mar 2015
- First Look
First Look: March 3
fail this test. They actively discourage providers from delivering value to their patients. We believe that reimbursement through bundled payments is the only approach that aligns providers, payers, and suppliers in a healthy competition... View Details
Keywords: Sean Silverthorne
- February 2000 (Revised December 2000)
- Case
Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?
By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 28 Mar 2017
- First Look
First Look at New Research, March 28
BATNAs in Negotiation: Common Errors and Three Kinds of 'No' By: Sebenius, James K. Abstract—The best alternative to a negotiated agreement (“BATNA”) concept in negotiation has proven to be immensely useful. In tandem with its value in... View Details
Keywords: Sean Silverthorne