Brand Names - Publications - Faculty & Research

01 Jun 2018
News

June 2018 Alumni and Faculty Books

from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and... View Details

01 Feb 1997
News

Doing It Your Way

actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

19 May 2022
News

Leading to Salvation

were others he could work with to help put it on solid financial ground. BR: I called a friend of mine, a guy named Steve Kaplan. Steve is a partner in Fredrickson and Byron, a law firm here. So Steve joined me on this, and as we began... View Details

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

The sport of rodeo kayaking—the use of specialized kayaks to perform acrobatic tricks and maneuvers in rough white water—began around 1968 when an avid sportsman by the name of Walt Blackader developed techniques for entering waves... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

10 Aug 2022
News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details

10 Dec 2014
News

Front-Row Seat

asked everyone to envision a rural landscape painting with a river running through it. “On one side is an arid, compromised crop that won’t come to harvest. On the other is a rich jungle of exotic plants with names like Twitter,... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

30 Nov 2017
News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

21 May 2019
Blog Post

Asian Pacific American Heritage Month at HBS

developed into a promising central midfielder; and yet, even though the coach named me captain of the under-15’s soccer team, people still just saw me as “das asiatische Kind” – the Asian kid. I simply stuck out as one of the few Asian... View Details

01 Dec 2003
News

Business Answers the Call

together an ambitious agenda for change and hired a charismatic leader named John Stanford, a former Army major general with no ed-ucation administration experience, to be superintendent. Stanford would die tragically of leukemia three... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

Reinvention of Kodak The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and... View Details

Keywords: Dina Gerdeman

01 Jun 1996
News

Class Acts

graduation. Bill Clinton, move over. « Back to the top of the page Rockin' Round the Clock — Rajil Kapoor by James E. Aisner In a popular Boston nightspot, more than a thousand people (including a large contingent of HBS students) are moving to the thumping beat of a... View Details

09 May 2017
First Look

New Research and Ideas, May 9

U.S. consumers. Despite years of offering samples to consumers, modifications to the naming and packaging design, the addition of new flavors, changes in the supermarkets where it placed its product, and offering retailers slotting... View Details

Keywords: Sean Silverthorne

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details

01 Jun 2017
News

Supercharged

station wagon and an SUV, to be released at the rate of one a year beginning in 2018. It’s an ambitious plan, but Shen is attracting plenty of support: WM, whose name derives from the German Weltmeister, for “world champion,” has already... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

27 Mar 2019
News

Life Is a Startup

of his new book, Life is a Startup, which Wasserman—who was recently named dean of Yeshiva University Sy Syms School of Business—discusses here with associate editor Jen Flint. READ MORE Flint: One of the things that you describe in the... View Details

01 Sep 2009
News

E Ink’s Wild Ride

with the father of an MIT professor named Joe Jacobson, who was working on something at the MIT Media Lab that might fit the bill. What Wilcox saw when he followed up on Rayport’s lead — a thumb-sized patch of electronic ink smeared on a... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across... View Details

Keywords: by Sean Silverthorne

26 Nov 2013
First Look

First Look: November 26

Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds Abstract—Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand View Details