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- All HBS Web
(1,218)
- People (7)
- News (349)
- Research (601)
- Events (1)
- Multimedia (12)
- Faculty Publications (237)
- Web
Tata Hall | About
Tata Hall Tata Hall is named in honor of Ratan N. Tata (AMP 71, 1975). Tata Hall, a facility completed in December 2013, enhances and expands the School’s Executive Education portfolio. The arc-shaped, seven-story, glass and brick View Details
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy? “The notion... View Details
- 12 May 2023
- News
Alabama's Yella Fella
Photo credit: Auburn University Photo credit: Auburn University In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident. Over... View Details
- Web
Faculty & Researchers - Managing the Future of Work
Reset: How the Shift to Skills-Based Hiring Holds the Keys to Growing the U.S. Workforce at a Time of Talent Shortage , Report, The Burning Glass Institute, 2022. With Christina Langer, Julia Nitschke, Layla O’Kane, Matthew Sigelman, and Bledi Taska. View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
Purchase this case:https://hbsp.harvard.edu/product/119023-PDF-ENG Harvard Business School Case 119-024 Chateau Winery (B): Supervised Learning This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager... View Details
Keywords: Dina Gerdeman
- 09 Feb 2023
- Blog Post
The Sixth Year of Short Intensive Programs (SIPs) at HBS
digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details
- Web
Online Finance & Accounting Courses | HBS Online
Professor Mihir Desai Build an intuitive understanding of financial principles to better communicate with key stakeholders, drive business performance, and grow your career. 6 weeks, 6–7 hrs/week Enroll by March 13 $1,850 Certificate New... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
focus on developing the U.S. market or on maximizing Greencore's position in the UK? Purchase this case: http://hbr.org/search/513052-PDF-ENG Building Brand Infosys Deshpandé, Rohit, and Vidhya... View Details
Keywords: Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This... View Details
Keywords: Sean Silverthorne
- 27 Sep 2016
- First Look
September 27, 2016
successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le... View Details
Keywords: Sean Silverthorne
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
conversations. “Be bold,” Brown told the students. “The downside of playing it safe is much steeper than the downside of making mistakes and failing.” Related Reading: How Restaurants in Lima and Copenhagen Became Best in the World The ‘Luxury Prime’: How Luxury... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For... View Details
Keywords: by John A. Quelch
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- Web
Regional Winners - Alumni
fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and preference. Tingting Zhong, MBA 2006, Co-founder & Co-CEO Region: Asia/Pacific Deeper Pulse Deeper... View Details
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish... View Details
Keywords: by Julia Austin