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  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

strategy of using action-focused ads for its 2014 Super Bowl commercials. Even though Coke doesn't sell beverage products online, much of its advertising content is on its website. By creating 30-second ads that serve as teasers for... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 15 Mar 2018
  • Working Paper Summaries

Targeted Price Controls on Supermarket Products

Keywords: by Alberto Cavallo and Diego Aparicio; Food & Beverage
  • 04 Jan 2018
  • Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage
  • 05 Jun 2017
  • Working Paper Summaries

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

Keywords: by Ai Hisano; Food & Beverage
  • 31 May 2017
  • Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Food used to be just sustenance, but now it's news. The president of the United States falls for McDonald's and KFC. In Portland, resentment is growing over white street vendors who sell ethnic foods. Ikea is starting a food incubator for entrepreneurs. Food, it seems,... View Details
Keywords: by Sean Silverthorne; Food & Beverage
  • 24 May 2017
  • Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

  View Details
Keywords: by Ai Hisano; Food & Beverage
  • 05 May 2017
  • Working Paper Summaries

Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit

Keywords: by Dara Lee Luca and Michael Luca; Food & Beverage
  • 15 May 2007
  • Working Paper Summaries

I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for retail suicide, especially in... View Details
Keywords: by Julia Hanna; Food & Beverage; Food & Beverage
  • 08 May 2008
  • Working Paper Summaries

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

Keywords: by Dennis Campbell, Srikant M. Datar & Tatiana Sandino; Food & Beverage; Food & Beverage
  • April 1979 (Revised July 1985)
  • Case

Baby Foods Industry--1966-78

By: Michael E. Porter
Keywords: Food and Beverage Industry
Citation
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Porter, Michael E. "Baby Foods Industry--1966-78." Harvard Business School Case 379-185, April 1979. (Revised July 1985.)
  • March 1960
  • Case

Midway Foods Corp. (E2)

By: Edmund P. Learned and Bruce R. Scott
Keywords: Food and Beverage Industry
Citation
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Learned, Edmund P., and Bruce R. Scott. "Midway Foods Corp. (E2)." Harvard Business School Case 306-141, March 1960.
  • March 1960 (Revised May 1983)
  • Case

Midway Foods Corp. (B1)

By: Edmund P. Learned and Bruce R. Scott
Keywords: Food and Beverage Industry
Citation
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Learned, Edmund P., and Bruce R. Scott. "Midway Foods Corp. (B1)." Harvard Business School Case 306-132, March 1960. (Revised May 1983.)
  • May 1999
  • Teaching Note

New York Bagel: Hungary, April 1994 TN

By: Paul A. Gompers
Keywords: Food and Beverage Industry; Hungary
Citation
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Gompers, Paul A. "New York Bagel: Hungary, April 1994 TN." Harvard Business School Teaching Note 299-068, May 1999.
  • June 1997
  • Case

New York Bagel: Hungary, April 1994

By: Paul A. Gompers and Catherine M. Conneely
Keywords: Food and Beverage Industry; Hungary
Citation
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Gompers, Paul A., and Catherine M. Conneely. "New York Bagel: Hungary, April 1994." Harvard Business School Case 297-078, June 1997.
  • January 1997 (Revised January 2003)
  • Teaching Note

Eskimo Pie Corporation TN

By: Richard S. Ruback
Teaching Note for (9-293-084). View Details
Keywords: Food and Beverage Industry
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Ruback, Richard S. "Eskimo Pie Corporation TN." Harvard Business School Teaching Note 297-073, January 1997. (Revised January 2003.)
  • June 1996 (Revised July 1997)
  • Case

Hostile Bid for Red October, The

By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
Keywords: Capital Markets; Cash; Governance Controls; Financial Condition; Investment Banking; Financial Markets; Trade; Valuation; Financial Management; Food and Beverage Industry; Moscow
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Esty, Benjamin C., and Alan Bigman. "Hostile Bid for Red October, The." Harvard Business School Case 296-084, June 1996. (Revised July 1997.)
  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
Citation
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
  • January 2025
  • Supplement

Negotiating a Legacy at Sustainable Harvest (B)

By: Jillian Jordan, Julian Zlatev, Alicia Dadlani and Martha Hostetter
The specialty coffee importer Sustainable Harvest was the first certified B Corp in the coffee industry due to its investments in building coffee farmers’ capacity and livelihood. But in 2022, after coffee prices plummeted and the company’s bank declined to extend its... View Details
Keywords: Negotiation; Mergers and Acquisitions; Trust; Ethics; Plant-Based Agribusiness; Volatility; Futures and Commodity Futures; Social Enterprise; Valuation; Business Model; Credit; Corporate Social Responsibility and Impact; Food and Beverage Industry; United States; Europe
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Jordan, Jillian, Julian Zlatev, Alicia Dadlani, and Martha Hostetter. "Negotiating a Legacy at Sustainable Harvest (B)." Harvard Business School Supplement 925-011, January 2025.
  • January 2025 (Revised April 2025)
  • Supplement

Food for Thought: Exiting Russia? (B)

By: Clayton S. Rose, Hugo Etchegoyhen and Lena Duchene
The (B) case examines the actions of Bonduelle and Danone as they responded to ongoing pressure to reevaluate their presence in Russia. While the (A) case explored the ethical and strategic dilemmas both companies faced after Russia’s invasion of Ukraine, the (B) case... View Details
Keywords: Public Opinion; Ethics; War; Food and Beverage Industry; Europe; France; Russia
Citation
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Rose, Clayton S., Hugo Etchegoyhen, and Lena Duchene. "Food for Thought: Exiting Russia? (B)." Harvard Business School Supplement 325-085, January 2025. (Revised April 2025.)
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