Behavioral Pricing - Publications - Faculty & Research

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

Web

2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

more than 100,000 online shoppers, they saw dramatic results. Not only did the site not lose customers, it also experienced huge gains in sales, with products’ average selling price increasing by as much as 38 percent and gross margins... View Details

Keywords: by Michael Blanding; Retail

01 Mar 2025
News

Work of Art

Jason Price (MBA 2003) in the main gallery space at NXTHVN, the art community he cofounded in New Haven’s Dixwell neighborhood Trying to capture the scope of what’s going on at NXTHVN, the nonprofit arts and community organization Jason Price (MBA 2003) cofounded with... View Details

Keywords: Jen McFarland Flint; photos by Chris Sorensen; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

brick-and-mortar shops: Shove your best deals to the back of the store. Should Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to execute... View Details

Keywords: by Sean Silverthorne; Retail

20 Sep 2007
Research & Ideas

How to be a Customer

at all. Here are five behaviors that, in the eyes of vendors, make for a good customer: Be Demanding. Make sure the vendor knows you have other options, that you're going to seek out more than one bid. Ask for references; a good supplier... View Details

Keywords: by John Quelch

18 Mar 2009
Research & Ideas

Marketing After the Recession

and behaviors permanently. Their coping mechanisms may become ingrained and define a new normal. In addition, the competitive landscape will have changed. A competitive shakeout along with new product launches may mean consumers are... View Details

Keywords: by John Quelch; Retail

22 Jul 2015
Research & Ideas

Name Your Price. Really.

price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details

Keywords: by Michael Blanding; Consumer Products

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

more than most. What they own, how they dress, what they do. In other words, their consumption behavior becomes an important signaling device to attract efficiently the right set of new friends and acquaintances. It's not so much a matter... View Details

Keywords: by John Quelch

26 Nov 2019
News

Predicting Financial Market Bubbles and Crises in Real-time

Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

September 1992
Article

Herd on the Street: Informational Inefficiencies in a Market with Short-Term Speculation

By: Kenneth Froot, David S. Scharfstein and Jeremy Stein

Keywords: Rational Expectations; Asset Pricing; Behavioral Finance

Citation

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31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

a new working paper. “We find that routine customers have higher value to the organization, even after controlling for their level of consumption,” Ascarza says. These customers may also tolerate price increases better and even stay loyal... View Details

Keywords: by Rachel Layne; Transportation

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details

Keywords: by James Heskett

11 Mar 2008
First Look

First Look: March 11, 2008

important for mechanism designers to think more about creating learnable mechanisms, the clamped second price auction mechanism in fact produces slower learning in human subjects than the standard second View Details

Keywords: Martha Lagace

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

Citation

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01 Mar 2014
News

Ask the Expert: Taxing Questions

1960), former chief economist, Royal Bank of Canada, Canada The United States has the worst of all worlds: a relatively high marginal tax rate that influences behavior negatively, but a considerably lower average tax rate that precludes... View Details

Keywords: ask the expert; Finance

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the largest because doing this well... View Details

Keywords: by Sean Silverthorne; Retail

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from... View Details

Keywords: by Julia Hanna; Energy; Utilities

04 Nov 2014
First Look

First Look: November 4

emotion regulation and utilitarian decision making. November 2014 Journal of Marketing Research Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making By: Karmarkar, Uma R.,... View Details

Keywords: Sean Silverthorne

13 Sep 2012
Research & Ideas

Why Public Companies Underinvest in the Future

Financial data on US companies is easy to come by—if they are listed on the stock market. More than 99 percent of them are not, presenting a challenge for researchers intent on studying how privately held firms operate. “It seemed natural for us to look at how the... View Details

Keywords: by Maggie Starvish

Publications