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Show Results For
- All HBS Web
(1,637)
- News (398)
- Research (1,027)
- Events (16)
- Multimedia (3)
- Faculty Publications (457)
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- January 2008 (Revised January 2008)
- Case
Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model
By: Robert G. Eccles
Two Brattle Center (TBC) is a struggling for-profit private mental health clinic based in Harvard Square. Its founder, Dr. Joan Wheelis, is a nationally recognized practicing psychiatrist who has developed outpatient treatment programs based on Dialectical Behavior... View Details
Keywords: Business Model; For-Profit Firms; Decision Choices and Conditions; Financial Strategy; Health Care and Treatment; Health Disorders; Medical Specialties; Nonprofit Organizations; Emotions; Health Industry; United States
Eccles, Robert G. "Two Brattle Center: A Mental-Health Clinic in Search of a Viable Operating Model." Harvard Business School Case 408-103, January 2008. (Revised January 2008.)
- Web
Placement - Doctoral
Placement: University of California, Santa Barbara, Economics Department Dissertation: Essays in Behavioral and Experimental Economics Advisors: Benjamin Enke (Chair), Tomasz... View Details
- 05 May 2015
- First Look
First Look: May 5
questionable behaviors during the financial crisis and individual acts of unethical behavior in many spheres of society. When considered together, these actions have had large-scale impact on the View Details
Keywords: Carmen Nobel
- 12 Oct 2007
- Working Paper Summaries
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
- Research Summary
Overview
For the past several decades, income inequality in the United States has steadily increased. The extent of this inequality is exacerbated when making comparisons between the very rich and poor or men and women. Professor Exley’s research is driven by a desire to better... View Details
- Research Summary
Overview
By: Aiyesha Dey
Professor Dey’s research explores governance and agency conflicts, board structure, governance regulation and corporate behavior, ownership structure, and the relation between executives’ characteristics and corporate behavior. In analyzing corporate governance... View Details
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
Responsibility (CSR) and Corporate Social Performance (CSP)? A: Corporate Social Performance is a term used to describe "strategic" behavior by a firm. When a firm engages in environmental or other social performance that is... View Details
Keywords: by Manda Salls
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
policymakers with information that facilitates evaluation and adjustment of patent-system performance. This article uses multiple economic models to show the likely benefits of early stage administrative review. Nonetheless, because of... View Details
Keywords: Sean Silverthorne
- May 2023
- Article
Political Ideology and International Capital Allocation
By: Elisabeth Kempf, Mancy Luo, Larissa Schäfer and Margarita Tsoutsoura
Does investors' political ideology shape international capital allocation? We provide evidence from two settings—syndicated corporate loans and equity mutual funds—to show ideological alignment with foreign governments affects the cross-border capital allocation by... View Details
Keywords: Capital Flows; Syndicated Loans; Mutual Funds; Partisanship; Polarization; Elections; Political Ideology; Banks and Banking; Institutional Investing; Behavioral Finance; Decision Choices and Conditions
Kempf, Elisabeth, Mancy Luo, Larissa Schäfer, and Margarita Tsoutsoura. "Political Ideology and International Capital Allocation." Journal of Financial Economics 148, no. 2 (May 2023): 150–173.
- May 2014
- Article
Cynicism in Negotiation: When Communication Increases Buyers' Skepticism
By: Eyal Ert, Stephanie J. Creary and Max H. Bazerman
The economic literature on negotiation shows that strategic concerns can be a barrier to agreement, even when the buyer values the good more than the seller. Yet behavioral research demonstrates that human interaction can overcome these strategic concerns through... View Details
Ert, Eyal, Stephanie J. Creary, and Max H. Bazerman. "Cynicism in Negotiation: When Communication Increases Buyers' Skepticism." Judgment and Decision Making 9, no. 3 (May 2014): 191–199.
- 12 May 2015
- Working Paper Summaries
Financing Payouts
- Research Summary
Overview
Professor Begenau’s research agenda is directed at better understanding how financial markets work and how they affect the real economy. She uses quantitative analysis to build both prescriptive and descriptive models concerning financial risk in banking, and she also... View Details
- 18 Oct 2016
- First Look
October 18, 2016
the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions... View Details
Keywords: Sean Silverthorne
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying very close to the consumer. They... View Details
Ashish Nanda
Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details
Keywords: accounting industry; advertising; asset management; banking; brokerage; consulting; e-commerce industry; education industry; executive search; financial services; information technology industry; internet; investment banking industry; legal services; management consulting; professional services; real estate; service industry; sports; tourism
- 2014
- Working Paper
Bridging Science and Technology Through Academic-Industry Partnerships
By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details
Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention
Chai, Sen, and Willy C. Shih. "Bridging Science and Technology Through Academic-Industry Partnerships." Harvard Business School Working Paper, No. 13-058, January 2013. (Revised July 2014.)
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
acquisitions were used to shield Livedoor losses. Q: Does this behavior teach us anything about financial markets? A: At first glance, Livedoor appears to be like many firms in markets around the world, which have used a high stock price... View Details
- Program
Strategic Marketing for Driving Growth
changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align... View Details