Publications

June 1993 (Revised March 1997)
Teaching Note

Peoria Engine Plant (A) and (B) TN

By: Robert S. Kaplan and Amy P. Hutton

Teaching Note for (9-193-082) and (9-193-083). View Details

Keywords: Auto Industry

June 1992 (Revised March 2006)
Case

Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details

Keywords: Analytics and Data Science; Applications and Software; System; Information Technology; Change Management; Organizational Change and Adaptation; Leadership Style; Leading Change; Human Resources; Conflict and Resolution; Supply Chain Management; Accounting; Auto Industry

November 16, 2010
Article

Mapping GM's Decline

By: Nancy F. Koehn

Keywords: Auto Industry

November 2010 (Revised August 2013)
Case

Chrysler Fiat 2009

By: J. Bruce Harreld, Paul W. Marshall and David Lane

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry

October 2010 (Revised January 2011)
Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details

Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States

June 2008
Article

The Contradictions That Drive Toyota's Success

By: Hirotaka Takeuchi, Emi Osono and Norihiko Shimizu

Keywords: Auto Industry

2008
Book

Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

By: Emi Osono, Norihiko Shimizu and Hirotaka Takeuchi

Keywords: Production; Success; Auto Industry

March 2007
Teaching Note

Lifan Group: Automobile Production in China (TN)

By: Felix Oberholzer-Gee

Keywords: Production; Auto Industry; China

November 2003 (Revised August 2005)
Case

Reinventing the Automobile: General Motors' AUTOnomy Project

By: Alan D. MacCormack and Kerry Herman

Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details

Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry

July 2003 (Revised September 2003)
Case

Refinancing of Shanghai General Motors (B), The

By: Mihir A. Desai and Mark Veblen

This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai

May 2002
Teaching Note

New Beetle, The (TN)

By: Rajiv Lal

Teaching Note for (9-501-023). Includes color exhibits. View Details

Keywords: Auto Industry; United States

April 2002
Case

Ford Motor Company's Value Enhancement Plan (B)

By: Andre F. Perold and Joshua Musher

Supplements the (A) case. View Details

Keywords: Auto Industry

October 2000 (Revised March 2001)
Case

Firestone/Ford Tire Controversy, The (A)

By: V.G. Narayanan and Roger Orosman Nieves

Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details

Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry

June 2000
Case

Risk Management and Leasing at Nissan Motor Corporation, USA

Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details

Keywords: Risk Management; Value; Decision Choices and Conditions; Accounting; Auto Industry

May 2000
Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details

Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry

July 1999
Case

Restructuring General Motors North America (A): Pay-for-Performance

By: Malcolm S. Salter

Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details

Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America