Publications

July 1992
Teaching Note

Honda Today TN

By: Marco Iansiti

Teaching Note for (9-692-044). View Details

Keywords: Auto Industry

Article

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States

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June 1977 (Revised June 1997)
Teaching Note

Corning Glass Works: Erwin Automotive Plant, Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

March 1997 (Revised April 1997)
Background Note

Automobile Distribution in Japan

By: V. Kasturi Rangan and Yutaka Kashiwagi

Keywords: Distribution; Auto Industry; Japan

June 1995 (Revised October 1996)
Case

Lexus and the USTR

By: John A. Quelch

Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details

Keywords: Marketing Strategy; Taxation; Luxury; Trade; Auto Industry; Japan; United States

January 1992 (Revised March 1995)
Teaching Note

Carter Automotive Group, Teaching Note

By: Walter J. Salmon

Teaching Note for (9-590-011). View Details

Keywords: Auto Industry

February 1984
Case

Anderson Motors, Inc. (A)

By: William J. Bruns Jr.

Keywords: Auto Industry

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry

July 1986
Case

Overly Hautz Co.--1985

By: Benson P. Shapiro

Keywords: Auto Industry

February 1996
Supplement

Wainwright Industries (B): The Customer Challenge

By: Rosabeth M. Kanter and Norman Klein

Supplements the (A) case. View Details

Keywords: Auto Industry; Missouri

February 1996 (Revised November 1996)
Case

Wainwright Industries (A): Beyond the Baldrige

By: Rosabeth M. Kanter and Norman Klein

Traces the growth of Wainwright, a small automotive supply company, focusing on its commitment to quality in 1981 and the evolution of its quality culture. Breakthrough programs that stress "trust and belief" in the workforce and commitment to customers result in... View Details

Keywords: Quality; Customer Satisfaction; Customer Relationship Management; Ethics; Business or Company Management; Standards; Machinery and Machining; Organizational Change and Adaptation; Organizational Culture; Auto Industry; Missouri

April 2002
Article

Local Versus Global Mimetism: The Dynamics of Alliance Formation in the Automobile Industry

By: Carlos Garcia-Pont and Nitin Nohria

Keywords: Local Range; Global Range; Production; Auto Industry

September 1990
Case

Roger Smith, General Motors, and Ross Perot

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

March 2024
Case

Transforming a Region: Gothenburg’s path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell

The case profiles the economic development of the Gothenburg region in Western Sweden, and the efforts of the regional economic development agency. During this period the region’s traditionally strong automotive cluster started to transform towards e-mobility... View Details

Keywords: Regional Economic Activity; Cluster; Economic Development; Economic Growth; Government and Politics; Transformation; Green Technology; Auto Industry; Sweden