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Show Results For
- All HBS Web
(1,195)
- People (2)
- News (217)
- Research (823)
- Events (1)
- Multimedia (2)
- Faculty Publications (408)
- 01 Jun 2023
- News
Pet Project
than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details
- Web
Social Enterprise - Faculty & Research
discuss how these findings advance understanding of how organizational structure and corporate leadership interact and of how organizations can more effectively realize the strategic value of corporate social responsibility activities.... View Details
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 16 Nov 2023
- News
Dean Datar Meets with Alumni in Boston
Association of Boston’s (HBSAB) centennial, and connect with each other. John I. Williams, Jr. (MBA 1978), co-president of the HBSAB, welcomed the assembled alumni, which was followed by a fireside chat with the dean and Angela Crispi... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the Society, once a matter of prestige, has eroded. The institution... View Details
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- Web
The New Role for Government & NGOs - Institute For Strategy And Competitiveness
focuses on commodities where climate and soil conditions give a particular region a true competitive advantage. The partnerships bring in NGOs like TechnoServe and Root Capital, as well as government officials, to work on competitiveness issues to improve the cluster... View Details
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
accelerating a trend that began before the pandemic. For instance, the consumer electronics chain Best Buy struggled to attract sales, and the company ended up cutting costs through layoffs and furloughs. Layoffs were more typical among... View Details
Keywords: by Lane Lambert
- Research Summary
Renovating Democratic Capitalism
This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that companies aim to creatively deliver... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
Publication:American Economic Review (forthcoming) Abstract The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic states and state prices. In fixed-income markets, many... View Details
Keywords: Martha Lagace
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
productive. Sincere, informed acknowledgement of these efforts can go a long way. Recognize outstanding accomplishments during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men... View Details
- Web
Winners & Runners-Up | New Venture Competition
healthier alternative candy bar snack. Business Track, 2025 Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025) Fenil Desai Business Track Runner-Up... View Details
- Web
Advisory Board - Entrepreneurship
research. Mr. Burgstone also serves as Faculty Chair and Adjunct Professor of the Center for Entrepreneurship and Technology at the University of California, Berkeley. Earlier in his career he was co-founder and CEO of SupplierMarket, a leading internet supply View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
every interface in the first mainframes. The manufacturing process depended on the design of the computer and vice versa. The design of the operating system affected the design of the logic circuitry. IBM had to be integrated across the entire View Details
- 02 Feb 2016
- First Look
February 2, 2016
journals, professional societies, and doctoral programs. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50489 Harvard Business School Case 616-040 Haiti Hope: Innovating the Mango Value View Details
Keywords: Sean Silverthorne
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- Web
Globalization - Faculty & Research
the Transmission of Democracy By: Marco Tabellini and Giacomo Magistretti July 2025 | Article | Review of Economic Studies In this paper, we study the effects of economic integration with democratic partners on democracy. We assemble a... View Details
- 21 Apr 2015
- First Look
First Look: April 21
benefits. The results suggest that the value retirees place on protection against longevity risk is an important caveat to the widespread enthusiasm for a switch to a slower-growing price index such as the View Details
Keywords: Carmen Nobel & Sean Silverthorne