Publications
Publications
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- Faculty Publications (1,086)
- April 2016 (Revised November 2017)
- Case
InMobi: Reimagining Mobile Advertising
By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
- 2016
- Working Paper
Who Gets Hired?: The Importance of Finding an Open Slot
By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton
Despite seeming to be an important requirement for hiring, the concept of a slot is absent from virtually all of economics. Macroeconomic studies of vacancies and search come closest, but the implications of slot-based hiring for individual worker outcomes has not been... View Details
- April 2016 (Revised May 2016)
- Case
Hôpital Universitaire de Mirebalais, Partners In Health in Haiti
By: Robert S. Kaplan, Bipin Mistry and Karla Bertrand
The case describes the application of Time-Driven Activity-Based Costing (TDABC) at a new tertiary hospital, operated by Partners in Health in Mirebelais, Haiti. A project team mapped the clinical processes for use in estimating the direct costs of personnel,... View Details
- 2016
- Book
Building the Future: Big Teaming for Audacious Innovation
By: Amy C. Edmondson and Susan Salter Reynolds
Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about—innovation far more audacious... View Details
- Spring 2016
- Article
Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design
By: Kevin J. Boudreau, Karim R. Lakhani and Michael E. Menietti
Tournaments are widely used in the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details
- 2016
- Working Paper
The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
- March 2016 (Revised October 2017)
- Case
Salesforce.com vs. Siebel (Abridged)
By: David B. Yoffie
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
- March 2016 (Revised November 2020)
- Case
Tableau
By: Boris Vallee
Matrix Capital Management, a long-short equity hedge fund based in Waltham, Massachusetts, is assessing its investment in Tableau, a data visualization company. Tableau, which conducted an IPO a few years ago, has been experiencing substantial growth as it aims at... View Details
- March 2016 (Revised May 2021)
- Supplement
IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion
By: Rosabeth Moss Kanter and Kelsi Stine-Rowe
In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new... View Details
Keywords: IBM; P-TECH; Stanley Litow: Robin Willner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Growth and Development; Technology Industry; New York (state, US); New York (city, NY)
- 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details
- March 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details
- February 2016
- Teaching Note
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
Keywords: Health
- February 2016 (Revised August 2020)
- Case
InsightSquared: Developing the Sales and Marketing Plan
Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details
- February 2016 (Revised February 2017)
- Case
Mattermark
By: Jeffrey Bussgang and Annelena Lobb
Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details
- 2016
- Teaching Note
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching note for case 314029. Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in... View Details
- January 2016 (Revised January 2017)
- Case
Rumie: Bringing Digital Education to the Underserved
By: John J-H Kim and Amram Migdal
In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most... View Details
- January 2016
- Case
SAP SE: Autism at Work
By: Gary P. Pisano and Robert D. Austin
This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details
- January 2016
- Article
Zooming In: A Practical Manual for Identifying Geographic Clusters
By: Juan Alcacer and Minyuan Zhao
This paper takes a close look at the reasons, procedures, and results of cluster identification methods. Despite being a popular research topic in strategy, economics, and sociology, geographic clusters are often studied with little consideration given to the... View Details
Keywords: Mathematical Methods
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Food and Beverage Industry; Food and Beverage Industry; United Kingdom
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details