Apple - Publications - Faculty & Research

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

Small Business Using Fintech to Disrupt Eastern Bank from Within Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech Are fintech loans good for consumers? Share your insights below. View Details

Keywords: by Rachel Layne; Financial Services; Banking

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

“In social media, seconds count,” Avery says. “If a company doesn’t respond in real time, other consumers will pile on and it spirals out of control.” If a company has a positive reputation, customers will often defend a brand that’s feeling social media heat. A... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

10 Nov 2015
Op-Ed

Authentic Leadership Rediscovered

getting honest feedback from their colleagues are essential elements of becoming authentic leaders. That’s what Starbucks’ Howard Schultz did in coping with the severe challenges of his youth. It is also what made the difference for Steve Jobs when he returned to View Details

Keywords: by Bill George

Web

The Gift of Global Talent

change would help Google, Facebook, Apple and hurt outsourcers Ethan Baron 24 Oct 2018 | The Mercury News Why Global Talent Clusters Around Cities Richard Florida 18 Oct 2018 | CityLab What Will Trump Do Next With Chinese Student Visas?... View Details

Web

On Campus Logistics - Recruiting

you may need to bring an Apple converter to utilize Apple products during your event. Coffee Chats: Not all HBS conference rooms have audiovisual equipment. If you require A/V, contact our office . We will... View Details

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

"Most fad items don't have a functional element," Ofek says. "A Pet Rock doesn't have a functional element. A Tickle Me Elmo toy does not have a functional element. With Clocky, even if the cuteness factor wears off, it still has a functional element.... View Details

Keywords: by Carmen Nobel; Consumer Products

Article

Assessing the Food and Drug Administration's Risk-Based Framework for Software Precertification with Top Health Apps in the United States: Quality Improvement Study

By: Noy Alon, Ariel Dora Stern and John Torous

BACKGROUND: As the development of mobile health apps continues to accelerate, the need to implement a framework that can standardize categorizing these apps to allow for efficient, yet robust regulation grows. However, regulators and researchers are faced with numerous... View Details

Keywords: Mobile Health; Smartphone; Food And Drug Administration; Risk-based Framework; Health Care and Treatment; Mobile and Wireless Technology; Applications and Software; Framework

Citation

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TeachingInterests

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

16 Apr 2019
Blog Post

How Being an Introvert Influenced My Business School Experience

for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include: De-stress Café: A quiet room with relaxing music complete with... View Details

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

precision plus craft. The more precise one is, if it’s handmade, this demonstrates excellent craftsmanship. But if you compare it to a quartz-battery-powered watch or Apple Watch, it’s 30 times less accurate. So, you have the use with a... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

31 Jul 2023
News

Striving for Imperfection

industry boundaries have mostly dissolved, and we have the rise of super competitors like Apple or Microsoft or Amazon. And in that world, the kind of thinking behind the five forces model doesn’t work very well. In a world when things... View Details

Keywords: Management of Companies and Enterprises; Management

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden started selling a fresh View Details

Keywords: by John Deighton; Food & Beverage

09 Feb 2021
News

Investing in Entrepreneurship

the rest of the world saw their value. At the same time, he avoided the spotlight, doing deals behind the scenes and helping entrepreneurs achieve their goals. While he is proud of Venrock’s success stories—including a $300,000 investment in View Details

Keywords: Susan Young

18 Jul 2019
News

Lessons from the Rise and Fall of VisiCalc

launching VisiCalc, the world’s first independent software company and the first spreadsheet program for personal computers. The program came with a $100 price tag, but people were so eager for it that they also bought an Apple II, to the... View Details

29 Oct 2020
Blog Post

Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)

HKS; bonding with jointees over apple cider and fresh ice-cream in Vermont; and seeing the Nutcracker ballet live with my MPA-ID cohort. I am keen to deepen the friendships I built in my first year in coming years. Where did you work for... View Details

Web

History - Entrepreneurship

50-year career as one of the world's most effective and influential venture capitalists, he helped seed the success of economic powerhouses such as Teledyne, Intel, and Apple Computer. And in 2003, through an unprecedented gift, he... View Details

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

it isn't. That is like saying that all apples are just that, apples." A rich discussion centered around a proposition raised by Colin Moore that more "stable" or "sustainable" forms of growth, for example food... View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

business. Apple functions as a reseller in its iTunes store; as a result, it can price music at a level that is attractive to consumers ($.99 or $1.29), thereby boosting sales of iPods. "If Apple functioned... View Details

Keywords: by Julia Hanna

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