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- All HBS Web (617)
- Faculty Publications (464)
Show Results For
- All HBS Web (617)
- Faculty Publications (464)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (E), Teaching Note
Teaching Note for (9-385-033). View Details
Keywords: Apparel and Accessories Industry
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- November 1988
- Teaching Note
B-W Footwear (TN)
By: David B. Yoffie
Teaching Note for (9-387-022). View Details
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- 28 Jul 2015
- First Look
First Look: July 28, 2015
country-level factors that limit firms' use of selective disclosure by intensifying scrutiny on them and by diffusing global norms to their headquarters countries. We test our hypotheses using a novel panel dataset of 4,750 public... View Details
Keywords: Carmen Nobel
- March 2012 (Revised September 2014)
- Supplement
Clarks at a Crossroads (B)
By: John A. Davis and Suzanne Stroh
Clarks (B) summarizes the results of the shareholders vote described in the (A) case. View Details
Davis, John A., and Suzanne Stroh. "Clarks at a Crossroads (B)." Harvard Business School Supplement 812-114, March 2012. (Revised September 2014.)
- January 1995 (Revised March 1995)
- Teaching Note
Georgetown Leather Design TN
By: Walter J. Salmon and David Wylie
Keywords: Apparel and Accessories Industry
- April 2001
- Supplement
Gucci Group N.V. (B)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (B)." Harvard Business School Supplement 701-089, April 2001.
- April 1996
- Case
J.C. Penney
By: Walter J. Salmon and Jeanne Blasberg
Keywords: Apparel and Accessories Industry
Salmon, Walter J., and Jeanne Blasberg. "J.C. Penney." Harvard Business School Case 596-102, April 1996.
- 2009
- Other Teaching and Training Material
Christine Day at LuLuLemon
By: Michael Tushman, Ruth Page and Tom Ryder
- September 2000
- Case
Atherton Clothing Company (B)
By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
- November 1994 (Revised March 1995)
- Supplement
Levi Strauss & Co.: Global Sourcing (B)
By: Lynn S. Paine and Jane Palley Katz
Describes the decision taken by Levi Strauss & Co.'s CEO. View Details
Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (B)." Harvard Business School Supplement 395-128, November 1994. (Revised March 1995.)
- March 1984 (Revised August 1990)
- Case
Petite Playthings, Inc.--1984 (A)
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
Shapiro, Benson P. "Petite Playthings, Inc.--1984 (A)." Harvard Business School Case 584-080, March 1984. (Revised August 1990.)
- January 2008 (Revised October 2010)
- Supplement
Sara Campbell Ltd. (B)
By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
- 2009
- Case
Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.
By: Timothy A. Luehrman and Joel L. Heilprin
- February 1995
- Teaching Note
Vanity Fair Mills: Market Response System TN
By: David E. Bell
Teaching Note for (9-593-111). View Details
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
- April 1997
- Teaching Note
Northco (A) TN
By: Ananth Raman and Kim Bowon
Teaching Note for (9-697-017). View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
Esquel Group is a leading textile and apparel manufacturer, didn't shy away from the fact that her industry is typically regarded as anything but socially conscious.... View Details