Publications

February 1985 (Revised August 1998)
Teaching Note

Heather Evans, Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-384-079). View Details

Keywords: Apparel and Accessories Industry

November 1994
Case

Electrical Distributors, Inc.

By: David F. Hawkins

The owner of a small electrical supply firm has grown beyond his ability to fund growth with internally generated funds. He seeks a bank loan, which falls short of his needs. View Details

Keywords: Financial Management; Private Equity; Decision Choices and Conditions; Financing and Loans; Borrowing and Debt; Corporate Finance; Apparel and Accessories Industry

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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February 2023 (Revised February 2025)
Case

Doing Business in Nairobi, Kenya

By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau

This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa

Educators

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

2008
Case

Nike Considered: Getting Traction on Sustainability

By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy

Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry

June 1993
Case

Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

By: Shoshana Zuboff

Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry

October 1984
Teaching Note

NIKE (B), Teaching Note

Teaching Note for (9-385-027). View Details

Keywords: Organizational Culture; Value; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

26 Mar 2008
First Look

First Look: March 26, 2008

him to drive significant change in an industry and Japanese society in the second half of the twentieth century. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408039... View Details

Keywords: Martha Lagace

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

28 Jul 2015
First Look

First Look: July 28, 2015

country-level factors that limit firms' use of selective disclosure by intensifying scrutiny on them and by diffusing global norms to their headquarters countries. We test our hypotheses using a novel panel dataset of 4,750 public... View Details

Keywords: Carmen Nobel

March 2014
Supplement

Transforming Tommy Hilfiger (B)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe

November 2019
Supplement

Celebrity Fashions: Moving Ahead (B)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

Supplements the (A) Case. View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry

July 2010
Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan

Teaching Note for 410018. View Details

Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Fashion Industry; Fashion Industry

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

01 Dec 1999
News

New Releases

Apparel and Textile Industries is based on eight years of study. The keys to success in an age of product proliferation, the authors found, are no longer economies of scale... View Details

June 2006 (Revised October 2007)
Case

Takashimaya in Transition

By: Rajiv Lal, Masako Egawa and Chisato Toyama

Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan