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  • 2009
  • Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.

By: Timothy A. Luehrman and Joel L. Heilprin
In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details
Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry
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  • July 2004 (Revised March 2006)
  • Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
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  • April 2001
  • Supplement

Gucci Group N.V. (B)

By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Keywords: Corporate Strategy; Apparel and Accessories Industry; Italy
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  • October 1995 (Revised March 1996)
  • Case

Executive Shirt Company, Inc.

By: Janice H. Hammond and Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details
Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States
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  • September 1984 (Revised February 1989)
  • Case

Benetton (A)

By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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  • January 1980 (Revised April 1994)
  • Case

New Balance Athletic Shoes

By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details
Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland
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  • April 1996
  • Case

J.C. Penney

By: Walter J. Salmon and Jeanne Blasberg
Keywords: Apparel and Accessories Industry
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  • April 1989 (Revised November 1993)
  • Case

Georgetown Leather Design

By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
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  • August 1984 (Revised January 1989)
  • Teaching Note

Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note

By: Richard S. Tedlow
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
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  • March 1984 (Revised August 1990)
  • Case

Petite Playthings, Inc.--1984 (A)

By: Benson P. Shapiro
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
Keywords: Crime and Corruption; Ethics; Information; Sales; Apparel and Accessories Industry
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  • April 1982 (Revised June 1993)
  • Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
Related
  • December 1988 (Revised March 1990)
  • Case

Karen Vincent and Zodiac Corp.

By: Howard H. Stevenson
Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry
Related
  • November 1988
  • Teaching Note

B-W Footwear (TN)

By: David B. Yoffie
Teaching Note for (9-387-022). View Details
Keywords: Apparel and Accessories Industry; United States
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  • October 1986 (Revised November 1988)
  • Case

B-W Footwear

By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
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  • October 1984
  • Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details
Keywords: Accounting; Policy; Apparel and Accessories Industry
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  • 01 Dec 2017
  • News

Yoga Inc.

an estimated 36.7 million US practitioners purchasing classes, gear, and accessories—an increase of 80 percent in four years. It has also spawned a number of lucrative business models: Vancouver-based apparel company Lululemon Athletica... View Details
Keywords: Deborah Halber
  • 27 Jul 2020
  • Blog Post

HBS Summer Fellows Respond to COVID-19

that facilitates video consultations with mental health professionals. With its general access and minimal click approach, Bloomup is the low-barrier solution for all concerns, especially those due to the COVID-19 crisis. Peter Le (MBA 2020), Urbanic: Urbanic is an... View Details
  • February 1996 (Revised January 2004)
  • Teaching Note

Arley Merchandise Corporation TN

By: William E. Fruhan Jr. and Andre F. Perold
Teaching Note for (9-287-063). View Details
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry
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  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • November 2019
  • Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry
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