Publications

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October 1984 (Revised May 1990)
Case

NIKE (A)

Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Information Technology; Business History; Supply and Industry; Financial Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together Cameron (Cam) Barker, founder and... View Details

Keywords: Sean Silverthorne

01 Dec 2017
News

Yoga Inc.

an estimated 36.7 million US practitioners purchasing classes, gear, and accessories—an increase of 80 percent in four years. It has also spawned a number of lucrative business models: Vancouver-based apparel company Lululemon Athletica... View Details

Keywords: Deborah Halber

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

April 2021
Supplement

Buy Online, Pickup in Store: Vice President of E-Commerce Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems for the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada

July 2019
Teaching Note

Miroglio Fashion

By: Sunil Gupta

Teaching Note for HBS Nos. 519-053, 519-070, and 519-072. View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; Marketing; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry

June 2019
Teaching Note

Michael Rubin and Fanatics (A) and (B)

By: Robert F. Higgins and John Masko

Teaching Note for HBS Nos. 819-077 and 819-082. View Details

Keywords: Fanatics; Licensed Merchandise; Sports; Internet and the Web; Vertical Integration; Expansion; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

August 2017
Case

Data-driven Manufacturing: The Kutesmart System

By: Willy Shih and Nancy Hua Dai

The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0... View Details

Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Apparel and Accessories Industry; Apparel and Accessories Industry; China

September 2017
Case

Give Us a 'C'! Killing Knock-offs with Copyright?

By: Lena G. Goldberg

Varsity Brands, the leading manufacturer of cheerleading uniforms in the United States, obtained copyright protection for certain designs of stripes, chevrons, color blocks and lines on cheerleading uniforms. Star Athletica, a newcomer in the field, used those designs... View Details

Keywords: Intellectual Property; Law; Lawsuits and Litigation; Design; Apparel and Accessories Industry; Apparel and Accessories Industry

September 2014 (Revised July 2018)
Case

adidas Group: IT Multi-Sourcing

By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill

This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details

Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Germany

March 2014
Teaching Note

Transforming Tommy Hilfiger (A) and (B)

By: Raffaella Sadun

Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe

April 2009
Case

Supply Chain Optimization at Hugo Boss (A)

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe

January 2009 (Revised February 2010)
Case

Gucci Group in 2009

By: David B. Yoffie and Renee Kim

The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details

Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

October 2006 (Revised February 2009)
Teaching Note

Spyder Active Sports - 2004 (TN)

By: Belen Villalonga and Dwight B. Crane

Teaching Note to (206-027). View Details

Keywords: Family Business; Business Exit or Shutdown; Apparel and Accessories Industry; Apparel and Accessories Industry

February 2001 (Revised April 2001)
Case

Warnaco Group, Inc. (B)

By: David F. Hawkins

Supplements the (A) case. View Details

Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

July 1995
Teaching Note

Sport Obermeyer, Ltd. TN

By: Janice H. Hammond and Ananth Raman

Teaching Note for (9-695-022). View Details

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Hong Kong

October 1981
Case

Career Women's Clothing Store

By: Hirotaka Takeuchi

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

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January 1989
Case

Benetton S.p.A.

By: Howard H. Stevenson

Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details

Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Apparel and Accessories Industry; Apparel and Accessories Industry