Anything As A Service - Publications - Faculty & Research

December 2007 (Revised July 2008)
Case

MINI USA: Finding a New Advertising Agency (A)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details

Keywords: Strategy; Advertising; Sales; Advertising Industry

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Spring 2016
Article

Net Neutrality: A Fast Lane to Understanding the Tradeoffs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti

The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details

Keywords: Internet and the Web; Policy

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September 2008 (Revised February 2009)
Case

Ocean Tomo: Building a Market for Intellectual Property

By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld

Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details

Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations

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23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate... View Details

Keywords: by Carmen Nobel

01 Sep 2013
News

A Hollywood Backstory

an abrupt halt: Ellen will not be involved in anything that even remotely suggests cruelty to animals. Similarly, a friend of mine who's an Oscar-nominated cinematographer will not even consider working on... View Details

Keywords: Armbruster, Michael; Broadcasting (except Internet); Information; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

22 Aug 2005
Research & Ideas

Restoring a Global Economy, 1950–1980

1970s, but its governments systematically discouraged wholly owned FDI [foreign direct investment], and restricted it to a low level. During the 1940s and early 1950s only the U.S. dollar was available as... View Details

Keywords: by Geoffrey Jones

October 2016 (Revised February 2019)
Case

PTC: A Transformation to IoT

By: Rajiv Lal and Sarah McAra

In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details

Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry

Citation

Educators

22 Nov 2011
News

A Storybook Beginning

goal of touching a million kids’ lives by 2015” by providing them with e-readers. Risher developed the idea for the venture during a world tour with his family that combined sightseeing with hands-on... View Details

Keywords: Educational Services; Educational Services; Educational Services; Educational Services

01 Sep 2010
News

A Day’s Pay

Times (June 3, 2010). “It’s kind of hard to take the farmworker out of the kid and the legislator when you come from farmworker stock and you see what your parents and grandparents have gone through.” As for the future, Florez said public... View Details

Keywords: overtime pay; Crop Production; Agriculture

01 Dec 2010
News

Making a Difference

the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New... View Details

Keywords: Roger Thompson; meta

01 Sep 2004
News

A Market-Based Prescription

volume, is titled Consumer-Driven Health Care (Jossey-Bass, 2004). What is the fundamental difference between consumer-driven and managed health care? Over two decades ago, managed care, which gives a third party control over patients’... View Details

Keywords: Deborah E. Blagg; Educational Services; Educational Services; Educational Services

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Service Industry; Service Industry; Asia

Citation

Find at Harvard

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry

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01 Oct 2018
News

A Transformative Experience

Dr. Claudio L. Haddad (OPM 12, 1987) is chairman of the board of Insper Institute of Education & Research in Brazil and a 2018 recipient of the HBS Alumni Achievement Award. In this interview, he explains the goal of the school. “How did... View Details

Keywords: Educational Services

01 Sep 2014
News

Making a Statement

Getting Behind Health Care Andrew M. Paul (MBA 1983) sees a powerful connection between the business side of health care and the benefits of better service delivery to patients. “By investing in companies... View Details

17 Feb 2022
News

A Big Bet

Google philanthropy and loan repayments by students. (As an example, a student might contribute flat monthly payments of $100 so long as their annual income exceeds a threshold... View Details

Keywords: jobs training; social enterprise; upskilling; Educational Services; Educational Services

31 Jan 2019
News

A Global Mission

Art DeFehr (MBA 1967) didn’t plan to become a businessman. The Canadian-born DeFehr always imagined life as a diplomat—until he ran afoul of the FBI. View Details

Keywords: April White; human rights

01 Jun 2008
News

A Binary Formula

Harvard’s initiatives in stem cells, bio-inspired engineering, systems biology, chemical biology, and innovative computing. The colloquium featured a number of case studies about academic labs as well View Details

Keywords: Garry Emmons; science; research; Educational Services; Educational Services; Educational Services

13 Feb 2020
News

Honoring a Legend

broader impact on the world. “It was super flattering to be selected,” says Nussey, whose companies have created thousands of jobs and billions of dollars in value over his career. He cofounded a software company in high school and... View Details

Keywords: Margie Kelley

January 2014
Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details