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  • September 2016 (Revised March 2020)
  • Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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  • February 28, 2020
  • Article

How Tesla Sets Itself Apart

By: Lou Shipley
Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details
Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry
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  • July 2014 (Revised November 2015)
  • Case

American Airlines in 2011

By: Willy Shih
The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details
Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Transportation Industry; Transportation Industry; United States
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  • 21 Jun 2011
  • First Look

First Look: June 21

excessive economic concentration, so lucidly and incisively analysed here, are not limited to the financial services industry. For the problem is now widespread: while five firms control 80% of the banking industry, a similar or greater concentration is found in View Details
Keywords: Sean Silverthorne
  • June 2000 (Revised November 2007)
  • Case

Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details
Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland
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  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
    • 2016
    • Book

    Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

    By: John A. Quelch
    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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    • August 2023 (Revised April 2024)
    • Case

    eBee: Affordable Mobility for Africa

    By: Ramon Casadesus-Masanell and Gamze Yucaoglu
    The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
    Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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    • 20 Aug 2013
    • First Look

    First Look: August 20

    green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural... View Details
    Keywords: Anna Secino
    • 01 Oct 2001
    • Research & Ideas

    How To Make Restructuring Work for Your Company

    appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open... View Details
    Keywords: by Stuart C. Gilson
    • 25 Jan 2021
    • Book

    In a Nutshell, Why American Capitalism Succeeded

    How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
    Keywords: by Sean Silverthorne; Manufacturing
    • Web

    Leadership Initiative - Leadership

    Aires, and she was also a lecturer of “Theory and Practice of Communication” at Buenos Aires University. Karina is currently an Ed. M. Candidate at the Harvard Graduate School of Education, in the Learning, Design, Innovation & Technology... View Details
    • 23 Apr 2024
    • In Practice

    Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

    With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
    Keywords: by Rachel Layne
    • 15 Jun 2021
    • News

    Zone Defense

    telling him. Ryan Tseng had already started two successful companies, and where Brandon saw a business opportunity in building AI software to operate unmanned systems for the military, Ryan saw a behemoth defense industry with high... View Details
    Keywords: April White; drone technology; military; security; entrepreneurship; leadership; Air Transportation; Air Transportation
    • 01 Sep 2023
    • News

    Made in Italy

    are the things that HBS is the best in the world at teaching today?” he explains. “One of those is the role of capitalism—the interaction of industry and government and how those two things are balanced.” It was that interest that led... View Details
    Keywords: April White
    • Web

    Rock Entrepreneurship Advisor Program - Entrepreneurship

    approved. Marty Blue Board Member/Consultant/Advisor Formerly Reebok, CarGurus Boston, MA Brandon Farwell General Partner Xfund Rob Gierkink General Catalyst Partners, Datalogix, Air Miles, Flashfood, Index Boston, MA Jeff Goldman Goldman... View Details
    • January 2015 (Revised October 2015)
    • Case

    Trouble at Tessei

    By: Ethan Bernstein and Ryan W. Buell
    In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
    Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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    • Web

    Confronting Climate Change - Business & Environment

    Cities Deploying resilient infrastructure The world is currently undergoing the largest wave of urban growth in human history. These population centers are especially at risk from sea level rise, hurricanes, and flooding. Transportation... View Details
    • December 1988
    • Article

    Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

    By: Dennis Yao
    This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details
    Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods
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