Publications

April 1992 (Revised February 1996)
Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details

Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Air Transportation Industry; Air Transportation Industry

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Air Transportation Industry

May 1996 (Revised October 2001)
Case

BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop

Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details

Keywords: Performance Effectiveness; Management Practices and Processes; Projects; Negotiation; Outcome or Result; Problems and Challenges; Air Transportation Industry; Air Transportation Industry; Colorado

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Air Transportation Industry

13 Jan 2021
News

Stress Test

available—even before the pandemic. That got even tighter this year and when you add the holiday season and the vaccine, it’s a three-layer cake of nasty. The one silver lining is that air passenger travel is way down and some of those... View Details

Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

serving every man, woman, and child in America.” 42 Photographs captured symbols of the corporation’s industrial power—from expansive views of mining and transporting iron ore, limestone, and coal to detailed shots of employees operating... View Details

01 Dec 2011
News

At Your Service

talking about companies that make physical products. When the MacBook Air came out, for example, Apple knew that to make it lightweight, there would be a tradeoff when it came to battery life and memory. Apple didn’t have any angst or... View Details

Keywords: Deborah Blagg; customer service; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation

28 Apr 2022
Blog Post

Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities

thrilling as that news is, huge challenges remain to make a meaningful dent in the transportation sector’s CO2 emissions. "I have cut the cord with gas guzzlers. I have two electric vehicles!"– Erika MyersErika Myers’ professional glass... View Details

19 Sep 2024
Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

demonstrated its logistical prowess with a 15 km-long overhead runway system, an innovative solution that efficiently transports flower carts across its vast warehouse complex, effectively saving the equivalent of about 200 truck trips... View Details

02 Mar 2023
News

Carbon's Second Act

advancements in green energy production and the promise of direct air capture. But there was something missing. TB: There's a lot of people looking at how to make renewable energy that, when you generate it, doesn't produce CO2. And... View Details

February 2021
Supplement

HNA Group: Global Excellence with Chinese Characteristics (C)

By: William C. Kirby, Billy Chan and John P. McHugh

July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details

Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Air Transportation Industry; China

July 2014 (Revised November 2015)
Case

American Airlines in 2011

By: Willy Shih

The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details

Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Transportation Industry; Transportation Industry; United States

01 Dec 2000
News

Vivek Ranadivé

software to a range of industries that includes high-tech manufacturing, telecommunications, energy, retail, e-business, and the Internet. Motorola, Intel, Enron, Cisco Systems, Procter & Gamble, Delta Air Lines, and Yahoo! are just a few... View Details

Keywords: Julia Hanna; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

However, people absolutely do care about air pollution, the cost and availability of fuel and electricity, and avoiding the loss of roads, houses, farms, and factories due to floods, sea level rise, or extreme heat. Enlightened... View Details

Keywords: by John Macomber; Green Technology; Energy

November 20, 2023
Article

How Ben Minicucci Piloted Alaska Airlines Through the Pandemic

By: Ranjay Gulati

Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Air Transportation Industry

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September 2020
Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1976 (Revised April 1983)
Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details

Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Air Transportation Industry