Publications

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Smaller Collections - Photography Collections - Historical Collections

aviation meets, and famous flyers from the birth of aviation are documented in this collection of small-format prints, postcards, and corresponding negatives. Public interest in aviation took off after Orville and Wilbur Wright built and flew the first fully practical... View Details

19 Sep 2024
Blog Post

A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

demonstrated its logistical prowess with a 15 km-long overhead runway system, an innovative solution that efficiently transports flower carts across its vast warehouse complex, effectively saving the equivalent of about 200 truck trips... View Details

02 Mar 2023
News

Carbon's Second Act

advancements in green energy production and the promise of direct air capture. But there was something missing. TB: There's a lot of people looking at how to make renewable energy that, when you generate it, doesn't produce CO2. And... View Details

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

Stacks of shipping containers waiting to be filled with export goods. ralfgosch In March, when the Trump administration released its proposed tariffs list against China, I was eager to get a look. After all, these are the products from China that we see as unfairly... View Details

Keywords: by Willy C. Shih; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

Congress enacted legislation that had become known as "the Federal Express bill." It was designed to test the idea of deregulation by allowing air freight carriers to fly planes of any size on any routes, without federal price... View Details

Keywords: by James Heskett

Web

Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

former teaching assistant, served as Doriot's chief assistant throughout the war. Henry W. Hoagland (HBS MBA '39), another student of Doriot's, also worked as an aide to Doriot in the Military Planning Division. In an early assignment for the Motor View Details

July 2014 (Revised November 2015)
Case

American Airlines in 2011

By: Willy Shih

The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details

Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Transportation Industry; Transportation Industry; United States

June 2020
Supplement

TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)

By: Benjamin C. Esty

This video accompanies the case, “TransDigm in 2017: The Beginning of the End or the End of the Beginning?” View Details

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

However, people absolutely do care about air pollution, the cost and availability of fuel and electricity, and avoiding the loss of roads, houses, farms, and factories due to floods, sea level rise, or extreme heat. Enlightened... View Details

Keywords: by John Macomber; Green Technology; Energy

20 Feb 2014
News

Managing the World’s Trouble Spots

their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting... View Details

Keywords: Jill Radsken

November 20, 2023
Article

How Ben Minicucci Piloted Alaska Airlines Through the Pandemic

By: Ranjay Gulati

Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Air Transportation Industry

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September 2020
Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1976 (Revised April 1983)
Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details

Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Air Transportation Industry