Agriculture - Publications - Faculty & Research

Monsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system. View Details

Keywords: Technology; Risk and Uncertainty; Information Technology; Food; Social and Collaborative Networks; Global Strategy; Agribusiness; Globalized Markets and Industries; Agriculture and Agribusiness Industry

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May 2008
Teaching Note

Vegpro Group: Growing in Harmony (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note for [508-001]. View Details

Keywords: Plant-Based Agribusiness; Customers; Production; Price; Ethics; Environmental Sustainability; Development Economics; Supply Chain; Agriculture and Agribusiness Industry; Europe; United Kingdom; Kenya

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01 Aug 2008
Research & Ideas

Does Market Capitalism Have a Future?

migrants, both in agriculture and in high tech. Many are worried that U.S. politicians will respond with populist policies. Problems aside, isn't capitalism on balance achieving great results? Absolutely. It is an unparalleled engine of... View Details

Keywords: by Garry Emmons

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

introduces the product in China, he wonders if the product will be as successful as InMobi anticipates. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516030-PDF-ENG Harvard Business School Case 617-020 Indigo Agriculture... View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations and Strategy, Leila Rastegar (HBS '11), sat down to decide which of three business models... View Details

Keywords: Sean Silverthorne

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to stores and waits for customers to... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin, and price stability, and a frontline-worker-centric production model inspired by... View Details

Keywords: Sean Silverthorne

2007
Case

Continuous Process Improvement at Deere & Company

By: Vijay Govindarajan and Chris Trimble

After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details

Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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September 2014 (Revised November 2014)
Case

Marketing Marijuana in Colorado

By: John A. Quelch and David Lane

Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry.... View Details

Keywords: Public Health; Regulation; Marijuana; Plant-Based Agribusiness; Public Sector; Entrepreneurship; Health Care and Treatment; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Colorado

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December 1999
Case

Agrochemicals at Ciba-Geigy AG (A)

By: Michael L. Tushman, Wendy Smith and Daniel Radov

After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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May 2013
Supplement

Keggfarms (India):Which Came First, the Kuroiler(TM) or the KEGG(TM)?

This is a spreadsheet supplement for HBS case #807089 (Keggfarms). Includes Exhibit 1, Exhibit 4, and Exhibit 5. View Details

Keywords: Entrepreneurial Finance; Entrepreneurial Management; Entrepreneurs; International Entrepreneurial Finance; Entrepreneurship; Globalization; Finance; Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

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January 2013 (Revised April 2013)
Case

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman

Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which... View Details