Publications

November 2000 (Revised December 2000)
Case

Commercial Capital SA (B)

By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock

Keywords: Agribusiness; Privatization; Venture Capital; Financial Services Industry; Greece; Romania

Find at Harvard

October 1994 (Revised November 1994)
Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details

Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry

17 Feb 2011
News

Field Report: Rwanda

agribusiness entrepreneur. “There is a huge benefit in doing a trip like this through HBS,” says Barry, citing access to high-level thinkers and the additional perspectives of faculty and staff like Thomas and Moon. “That makes it an... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Mar 2005
News

In the Blood

Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel from Boston’s Logan Airport —... View Details

Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

2018
Book

Food Citizenship: Food System Advocates in an Era of Distrust

By: Ray A. Goldberg

The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest health system on the planet. And it is changing fast. Its size and importance to human, environmental, and economic... View Details

Keywords: Food; System; Global Range; Health; Environmental Sustainability; Development Economics; Partners and Partnerships; Public Opinion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

Find at Harvard

Profile

Craig Baker

Opening up a world Both Craig and his wife, Ashley, “fell in love with what was going on here. I saw a whole world I’d like to experience – that’s what drew me to HBS. I could have spent my lifetime in agribusiness and not be exposed to... View Details

October 1998 (Revised December 1999)
Case

Gene Research, the Mapping of Life and the Global Economy

By: Ray A. Goldberg and Juan Enriquez-Cabot

A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details

Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 1997
Case

Bluewater Aquaculture

By: Ray A. Goldberg and Tom Clay

An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details

Keywords: Animal-Based Agribusiness; Entrepreneurship; Growth and Development; Performance Evaluation; Expansion; Vertical Integration; Food and Beverage Industry

December 2000 (Revised December 2001)
Case

Victor Semenov: A Journey From the Plan to the Market

By: Ray A. Goldberg and Pavel Sorokin

Keywords: Agribusiness; Privatization; Food; Policy; Russia

Find at Harvard

February 2023 (Revised March 2025)
Case

Doing Business in Accra, Ghana

By: Hakeem Belo-Osagie, Leonard Schlesinger and Namrata Arora

This case examines the challenges and opportunities of doing business in Ghana. It highlights Ghana economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Ghana

07 Sep 2021
News

September 2021 Alumni Books

leapfrog and adapt to climate change, ensuring that Africa can feed itself and even the world. The book is for aspiring and emerging agribusiness entrepreneurs across Africa as well as agribusiness students... View Details

Keywords: Margie Kelley

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney

Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details

Keywords: Dairy Industry; Business Earnings; Earnings Management; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium

December 2021
Case

Grapery

By: Forest Reinhardt and Natalie Kindred

December 2013
Case

Yara International

By: Forest Reinhardt and James Weber

This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details

Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

01 Oct 2001
News

Carl M. Plochman III: A Savory Success

company. "It made sense to get a different perspective," he says. "I studied agribusiness under Ray Goldberg, and he helped me see things as systems, rather than looking at them mechanically from one point of view." Getting a sense of the... View Details

Keywords: Hanna, Julia; Food Manufacturing; Manufacturing

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Massachusetts