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Publications

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  • All HBS Web  (644)
    • News  (114)
    • Research  (325)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (198)

Show Results For

  • All HBS Web  (644)
    • News  (114)
    • Research  (325)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (198)
← Page 23 of 644 Results →
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
  • 01 Sep 2010
  • News

Dare to be Different

table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind of seamlessness in the book. You write that the kind of... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 26 Nov 2013
  • First Look

First Look: November 26

whether the testimonial's efficacy increases when information is added about an affiliation the quoted individual shares with the recipient. Research Design and Methods: A total of 5,498 union members were randomly assigned to receive 1... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Sustainability Resources for HBS MBAs

affiliates may follow the instruction on the linked page to register for an individual account to FT.com. Tip: may search for all results on the topic of Moral Money, or browse the Moral Money section under Markets NYT Climate Forward A... View Details
  • 11 Jan 2019
  • News

Case Study: Beating Bias

establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

repatriated earnings from foreign affiliates exceeded net capital investments by $1.1 trillion in 2010 dollars; and from 1950 to 2010, repatriated earnings and net interest from foreign affiliates exceeded... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2012
  • First Look

First Look: June 26

rates to those facing high tax rates. Evidence from the worldwide operations of U.S. multinational firms indicates that affiliates in low-tax jurisdictions use trade credit to lend, whereas those in high-tax jurisdictions use trade credit... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2001
  • News

Group Therapy: The Role of Business Groups in Emerging Economies

consequences of group affiliation in Asia and Latin America for several years, often with HBS professor Krishna G. Palepu. His current research focuses on several important aspects of business groups: their effect on entrepreneurial... View Details
Keywords: Peter K. Jacobs; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

transfer pricing, this present study pointed to acute problems of control and managing U.S. affiliates as an important factor. Q: What are the key themes you have discovered among foreign multinational companies in the United States? What... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 26 Aug 2021
  • Blog Post

Baker Library's Latest Collection: Little Black Library

Chukwulebe’s Little Black Library is Baker Library’s first non-business or economic collection and its first placement in an academic library. Two versions of the collection—one for the Stamps Reading Room, which is available to all Harvard View Details
  • 01 Mar 2004
  • News

Leadership Project Codifies Elusive Traits

legacy (past), global, and emerging (future) — the initiative aims to provide cutting-edge research on the often-elusive topic of leadership. Led by Anthony J. (“Tony”) Mayo (MBA ’88), its seven affiliated faculty members are part of the... View Details
Keywords: Educational Support Services; Educational Services
  • Fast Answer

Social Entrepreneurship & Systems Change

organization raises charitable funds to invest equity and debt in enterprises serving low-income people Ashoka - international organization that promotes social entrepreneurship by affiliating individual social entrepreneurs... View Details

    Platform for Dialogue

    across specializations and to build relationships with inspiring MBA students from all over the world. While the School’s fostering of big ideas challenged me to learn and develop new vocabularies, the vibrant community of scholars View Details
    • Web

    RCS Policies - Research Computing Services

    granted for the purposes necessary to accomplish the goals of Harvard University and its research projects. All account holders, whether Harvard affiliates or outside collaborators, agree to be held accountable by the Harvard University... View Details
    • 14 May 2013
    • First Look

    First Look: May 14

    working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Strategic Search Diversion, Product Affiliation and Platform Competition By: Hagiu, Andrei, and Bruno Jullien Abstract—Platforms use search diversion in order to trade off total... View Details
    Keywords: Sean Silverthorne
    • 18 Aug 2014
    • Research & Ideas

    Have a Better Idea To Improve Health Care?

    medical center. You don't have to be from Boston, Los Angeles, or Houston. You don't need to be affiliated with Harvard. A winning idea could be from anywhere." Ideas submitted so far include a tool for crowdsourcing medical diagnoses; a... View Details
    Keywords: by Carmen Nobel; Health
    • 25 Aug 2015
    • Blog Post

    Why an MD/MBA from HBS and HMS?

    affiliations to both the HBS and HMS programs. Overall, I believe that the best resource at Harvard is its people. Though cliché, I am proud to say that I have met many lifelong friends, including my husband, in this community!  View Details
    • 01 Jun 2020
    • News

    Check In

    boutique space that didn’t exist previously. For example, Marriott has its Autograph Collection, Hyatt has its Unbound Collection, and Hilton does something called Curio. You can affiliate with those big brands and still be an... View Details
    Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality
    • 13 Jan 2021
    • Blog Post

    Welcome to the BEI Blog!

    opportunities for students. BEI works with a team of over 30 faculty affiliates who are dedicated to researching every aspect of the impacts of climate change: how it will change the infrastructure of our buildings and cities; innovative... View Details
    • 01 Sep 2017
    • News

    A Jolt for the African Coffee Industry

    cherries grown by KZ Noir, the Kaizen affiliate that acquired the Rwandan washing stations. Now instead of being shipped to Europe, East Asia, or North America, some of those bags are traveling a shorter distance to Nigeria. Dozie’s Café... View Details
    Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade
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