Advertising, Public Relations, and Related Services - Publications - Faculty & Research

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Leadership Transitions | Baker Library | Bloomberg Center | Harvard Business School

services in 1994, it spun off Lehman Brothers through a public stock offering, trading on the New York and Pacific stock exchanges, as Lehman Brothers Holdings, Inc. Richard... View Details

15 Jan 2013
First Look

First Look: January 15

& Kapoor, 2010; Iansiti & Levien, 2004; von Hippel, 1988). Ecosystems generally encompass numerous corporations, individuals, and communities that might be individually autonomous but related through... View Details

Keywords: Sean Silverthorne

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HBS - Financials | Supplemental Financial Information

largest expense decreases occurred in areas such as advertising, contingent labor, and technical services. Debt Service HBS finances major capital projects with a mix of three... View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also... View Details

Keywords: Re: Michael E. Porter

Fast Answer

Patent search: A comparative table of databases

staff). Pitchbook: patent data related to Pitchbook covered companies (HUKey and individual account set up required) SciFinder: chemistry and chemical... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have today of an industry running on... View Details

Keywords: by Dina Gerdeman

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HBS Entrepreneurship Summit - Alumni

Programs & Events HBS Entrepreneurship Summit NOV 4-5 4-5 NOVEMBER 2022 HBS ENTREPRENEURSHIP SUMMIT: LEADING HIGH-GROWTH VENTURES IN AN UNPREDICTABLE WORLD Brought to you by the Arthur Rock Center for Entrepreneurship and Alumni View Details

12 Mar 2021
News

My Favorite Case

difference between sitting in a classroom and pontificating about what the CEO should or should not have done versus the real-world challenges I was facing. I reflected back on J&J’s lessons on proactive communication, View Details

Keywords: Educational Services; Educational Services

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

such, from the perspective of the trader, the market works much like any other stock exchange. Movies have an initial public offering once the project first takes shape, and traders can buy, sell, cover,... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

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Strategy Awards & Honors - Faculty & Research

Venture Capital Partners” was selected in 2016 for publication in the Academy of Management Best Paper Proceedings. Andy Wu : Winner of the 2016 Dr. Andy Binns Award for Outstanding Service to Graduate View Details

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Teacher Profiles - Case Method Project

Subjects: Grade 11 U.S. History, Grade 12 International Relations Theory and U.S. Foreign Policy since 1945 elective, Grade 12 Women's Studies elective, Grade 9 Cultural Studies VA Erin Grigsby Princess Anne... View Details

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Online Business Strategy Course | HBS Online

Show Hide Details Concepts Understanding Complements Shifting Value Navigating the Frenemy Relationship Discerning Complements from Substitutes Featured Exercises Create a customer journey map to discover complementary products and View Details

27 Sep 2016
First Look

September 27, 2016

uncertain, ambiguous, and complex (VUCA), Web 2.5-enabled economy. We show that a trio of forces of digital disruption—specifically the disintermediation of the services of instructors View Details

Keywords: Sean Silverthorne

01 Sep 2010
News

Dare to be Different

are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

01 Dec 2012
News

Tidy Minds

In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on... View Details

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

problems. Positioning your service or product as “AI for health care” or “AI for sales” is not nearly specific enough. While you can sell AI tools to data science teams or IT departments, business leaders want to know you understand their... View Details

Keywords: by Rocio Wu

02 May 2011
News

Family Business on a Global Stage