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  • August 1994 (Revised May 1997)
  • Case

Sony Corporation: The Walkman Line

Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation. View Details
Keywords: Cost Accounting; Brands and Branding; Consumer Products Industry; Japan
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Cooper, Robin. "Sony Corporation: The Walkman Line." Harvard Business School Case 195-076, August 1994. (Revised May 1997.)

    Wall Street Research: Past, Present, and Future

    Wall Street Research: Past, Present, and Future provides a timely account of the dramatic evolution of Wall Street research, examining its rise, fall, and reemergence. Despite regulatory, technological, and global forces that have transformed equity... View Details
    • October 2004 (Revised July 2010)
    • Case

    Product Team Cialis: Getting Ready to Market

    By: Elie Ofek
    Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
    Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
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    Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
    • August 2009 (Revised July 2010)
    • Case

    Jones Lang LaSalle: Reorganizing around the Customer (2005)

    By: Ranjay Gulati and Lucia Menzer Marshall
    Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company's presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options... View Details
    Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development Strategy; Organizational Structure; Business Strategy; Real Estate Industry
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    Gulati, Ranjay, and Lucia Menzer Marshall. "Jones Lang LaSalle: Reorganizing around the Customer (2005)." Harvard Business School Case 410-007, August 2009. (Revised July 2010.)
    • 2010
    • Working Paper

    Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

    By: Juan Alcacer and Minyuan Zhao
    This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multi-location firms that organize and integrate knowledge across sites worldwide.... View Details
    Keywords: Geographic Location; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Industry Clusters; Research and Development; Competitive Advantage; Semiconductor Industry
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    Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Harvard Business School Working Paper, No. 10-064, February 2010.
    • February 2024
    • Teaching Note

    TimeCredit

    By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
    Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting... View Details
    Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Partners and Partnerships; Technology Industry
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    Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Teaching Note 824-171, February 2024.
    • October 1984
    • Case

    NIKE (B1): Business Class Travel

    Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy? View Details
    Keywords: Accounting; Policy; Apparel and Accessories Industry; Apparel and Accessories Industry
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    Christensen, C. Roland. "NIKE (B1): Business Class Travel." Harvard Business School Case 385-028, October 1984.
    • June 2013 (Revised January 2024)
    • Case

    Governance and Sustainability at Nike (A)

    By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
    Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
    Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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    Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
    • January 2021 (Revised February 2021)
    • Case

    Tech with a Side of Pizza: How Domino's Rose to the Top

    By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
    After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details
    Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; Turnaround; Technological Innovation; Information Technology; Strategy; Management; Marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth and Development; Competitive Advantage; Employees; Training; Leadership Development; Food and Beverage Industry; Food and Beverage Industry; United States
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    Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
    • February 2001
    • Case

    Trans-Share Inc.

    By: David F. Hawkins
    The seller of fractional interest aircraft programs must decide how to account in its IPO for the sales of fractional interest aircraft programs. Teaching Purpose: To expose students to revenue recognition issues. View Details
    Keywords: Initial Public Offering; Revenue Recognition; Air Transportation Industry
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    Hawkins, David F. "Trans-Share Inc." Harvard Business School Case 101-083, February 2001.
    • 09 Nov 2010
    • First Look

    First Look: November 9, 2010

      PublicationsDid Increased Competition Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Publication:Journal of Financial Economics (forthcoming) Abstract The credit rating industry has historically been dominated by just two... View Details
    Keywords: Sean Silverthorne
    • September 2000
    • Case

    MCI-WorldCom Combination, The (A)

    By: Paul M. Healy and Jacob Cohen
    Outlines the accounting decision faced by WorldCom in its acquisition of MCI. Two methods are discussed (purchase and pooling) and students are asked to evaluate which would be more suitable for WorldCom. View Details
    Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry
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    Healy, Paul M., and Jacob Cohen. "MCI-WorldCom Combination, The (A)." Harvard Business School Case 101-027, September 2000.
    • 2015
    • Other Teaching and Training Material

    Competitive Strategies Marketing Reading

    By: Jill Avery and Sunil Gupta
    Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
    This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
    Keywords: Competitive Strategy
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    Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
    • November 1997 (Revised February 1998)
    • Case

    WESCO Distribution, Inc.

    By: Das Narayandas
    In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
    Keywords: Restructuring; Customer Satisfaction; Growth and Development; Growth and Development Strategy; Distribution; Sales; Balance and Stability; Distribution Industry; Distribution Industry
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    Narayandas, Das. "WESCO Distribution, Inc." Harvard Business School Case 598-021, November 1997. (Revised February 1998.)
    • January 2024
    • Case

    Post-Wirecard: BaFin under Mark Branson

    By: Jonas Heese, Carlota Moniz and Daniela Beyersdorfer
    In November 2023, Mark Branson, the head of Germany's Federal Financial Supervisory Authority (BaFin), reflected on the efficacy of the reforms initiated since the Wirecard scandal. BaFin had been discredited after Wirecard’s downfall in 2020. The press had derided it... View Details
    Keywords: Accounting; Crime and Corruption; Governing Rules, Regulations, and Reforms; Government Administration; Failure; Trust; Financial Services Industry; Financial Services Industry; Germany
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    Heese, Jonas, Carlota Moniz, and Daniela Beyersdorfer. "Post-Wirecard: BaFin under Mark Branson." Harvard Business School Case 124-078, January 2024.
    • September 1983 (Revised October 1984)
    • Case

    Boston Whaler, Inc.: Managing the Dealer Network

    Mr. Joseph Lawler, newly-appointed president of Boston Whaler, Inc. (BWI), believes that better dealer management is the key to his company's continued growth. BWI manufactured a high-price, high performance line of power and other boats for the recreational,... View Details
    Keywords: Distribution Channels; Product Marketing; Consumer Products Industry
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    Bonoma, Thomas V. "Boston Whaler, Inc.: Managing the Dealer Network." Harvard Business School Case 584-036, September 1983. (Revised October 1984.)
    • May 2018
    • Article

    Managing the Family Firm: Evidence from CEOs at Work

    By: Oriana Bandiera, Renata Lemos, Andrea Prat and Raffaella Sadun
    We present evidence on the labor supply of CEOs and on whether family and professional CEOs differ on this dimension. We do so through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure... View Details
    Keywords: Performance Productivity; Family Ownership; Management
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    Bandiera, Oriana, Renata Lemos, Andrea Prat, and Raffaella Sadun. "Managing the Family Firm: Evidence from CEOs at Work." Review of Financial Studies 31, no. 5 (May 2018): 1605–1653. (Lead article.)
    • July 1991 (Revised October 1995)
    • Case

    KPMG Peat Marwick: The Shadow Partner

    By: Robert G. Eccles Jr.
    KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details
    Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology
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    Eccles, Robert G., Jr. "KPMG Peat Marwick: The Shadow Partner." Harvard Business School Case 492-002, July 1991. (Revised October 1995.)
    • Working Paper

    Benchmarking Against the Performance of High Profile 'Scandal' Firms

    By: Emre Karaoglu, Tatiana Sandino and Randy Beatty
    In recent years, several high profile firms engaged in accounting fraud that resulted in severe investor losses and erosion of trust in the capital markets. We examine high profile accounting "scandals" prosecuted by the Securities and Exchange Commission. Unlike most... View Details
    Keywords: Earnings Management; Ethics; Executive Compensation; Performance Evaluation; Financial Services Industry; United States
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    Karaoglu, Emre, Tatiana Sandino, and Randy Beatty. "Benchmarking Against the Performance of High Profile 'Scandal' Firms." American Accounting Association Financial Accounting and Reporting Section Paper, July 2006.

      Anthony Mayo

      Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

      Keywords: education industry; education industry; education industry; education industry; education industry; education industry
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