community - Publications - Faculty & Research

June 1992
Teaching Note

Episcopal Retirement Homes, Inc., Teaching Note

Keywords: Civil Society or Community; Health Industry

July 1993
Supplement

Ethics in Marketing

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

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Profile

Margo Cramer is a person of parallel, but not divided, loyalties. As an undergraduate, she majored in Women & Gender Studies, which gave her, she says, the opportunity to "understand inequality through a gender lens and within a variety of contexts."... View Details

Keywords: Nonprofit/Government/Education; Retail/Hospitality

24 Apr 2014
News

Reinventing perceptions of Africa through wine

Selena Cuffe (MBA 2003) and her company, Heritage Link Brands, import wine made by black South African vintners. In so doing, Cuffe is helping to reverse the effects of apartheid: the vintners gain access to more capital, can own their land, and ultimately help... View Details

11 Jun 2014
News

Improving conditions for climbers' guides in Nepal

porters do is incredibly hard. The average load is 60 pounds per person. They often sleep outside or on benches in communal rooms," says Petzel. "As the tragic events on Everest have demonstrated, it is paramount for us to continue to... View Details

17 Dec 2015
News

A Bridge to the Future

Returning to the place where their HBS experience began, students in the MBA Class of 2015 convened with sectionmates in their first-year classrooms in late April to participate in an innovative new capstone course. Bridges, part of a larger effort to strengthen the... View Details

July 2021
Article

Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

By: Enrico Cantoni and Vincent Pons

We test whether politicians can use direct contact to reconnect with citizens, increase turnout, and win votes. During the 2014 Italian municipal elections, we randomly assigned 26,000 voters to receive visits from city council candidates, from canvassers supporting... View Details

Keywords: Campaigns; Candidates; Elections; Experiment; Political Parties; Turnout; Voting Behavior; Voting; Political Elections; Behavior; Interpersonal Communication; Italy

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December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Media and Broadcasting Industry

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November 2006
Exercise

Sell Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details

Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career

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July 2005 (Revised August 2008)
Background Note

Attorney-Client Privilege

By: Lynn S. Paine and Christopher Bruner

Provides a brief summary of the requirements of the attorney-client privilege--an important mechanism for protecting client confidences under U.S. law. Discusses the application of the privilege in a corporate context. View Details

Keywords: Business Ventures; Interpersonal Communication; Crime and Corruption; Law; Attorney and Client Relationships

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January 1995
Teaching Note

Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN

By: V. Kasturi Rangan

Teaching Note for (9-594-051) and (9-593-104). View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada

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April 1993 (Revised June 1993)
Case

Northern Telecom (B): The Norstar Launch

By: Robert J. Dolan

Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States

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19 Nov 2014
News

Creating tools to help patients be better informed about costs

Kyle Schultz (MBA 2004) works with a software company that is developing ways to notify patients about the costs of their health care procedures and the ways insurance can be applied. (Published November 2014) View Details

12 Oct 2010
News

Underestimating Wealth Inequality

Keywords: wealth inequality; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2009
News

Social Innovation Goes Mainstream

government and social entrepreneurship,” said Gergen. He noted that Obama has pledged to open an office of social innovation, is an advocate of community service, and has proposed $650 million for the Department of Education to work with... View Details

Keywords: Social Assistance; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Dec 2012
News

Taking Time to Make Time

takes a lot more than organizing your schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization... View Details

Keywords: Time management

01 Sep 2003
News

Globalization Revisited

argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2008
News

Alumni Books

Community by Bert Berkley (MBA ’50) and Peter Economy (Wiley) Profiling many highly effective charitable organizations — for example, Kiva, Horizons for Homeless Children, the Annie E. Casey Foundation, and Stonyfield Farm Profits for the... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

Research Summary

Overview

By: Brian L. Trelstad

The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details

2025
Working Paper

Partisan Corporate Speech

By: William Cassidy and Elisabeth Kempf

We construct a novel measure of partisan corporate speech using natural language processing techniques and use it to establish three stylized facts. First, the volume of partisan corporate speech has risen sharply between 2012 and 2022. Second, this increase has... View Details

Keywords: Natural Language Processing; Perspective; Communication; Public Opinion; Business and Shareholder Relations; Trends

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