Publications

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

impact that it should. The professors offer suggestions for both groups, so that both sides can better understand the other's point of view and use research more effectively. Even favorable surprises imply a change in the View Details

Keywords: by Martha Lagace

December 1, 2022
Article

Which Connections Really Help You Find a Job?

By: Iavor I. Bojinov, Karthik Rajkumar, Guillaume Saint-Jacques, Erik Brynjolfsson and Sinan Aral

Experiments involving 20 million people generated a surprising finding: moderately weak connects — and not strong connections — are the most useful in finding a new job. To be more specific, the ties that are most helpful for finding new jobs tend to be moderately... View Details

Keywords: Networks; Job Search

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2017
Working Paper

The Accounting Rookie Job Market: A Practitioner's Guide

By: Ethan Rouen

This paper offers guidance and shares collective wisdom for accounting Ph.D. students who will be entering the academic job market. It is divided into two sections. The first offers subjective advice on the dissertation process—from choosing a topic to surviving the... View Details

Keywords: Accounting; Jobs and Positions; Job Search

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December 2011 (Revised October 2015)
Case

Fonterra

By: David E. Bell and Mary Shelman

In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia

April 2021 (Revised April 2022)
Case

OneTen: One Million Opportunities in Ten Years

By: V. Kasturi Rangan and Courtney Han

In the wake of George Floyd's killing in May 2020, and widespread protests for social justice in the United States, OneTen was formed by a coalition of 40 large companies to provide one million jobs for African-Americans in 10 years. The case describes the background... View Details

Keywords: Labor Market; COVID-19 Pandemic; Diversity; Race; Jobs and Positions; Opportunities; Social Issues; Employment; Equality and Inequality; Equity; United States

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

crisis as a disrupter to the status quo and look for areas of pain. In fact, cost cutting and restructuring are simply the first steps in repositioning View Details

Keywords: by Staff

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

January 2005 (Revised November 2009)
Case

Tata Consultancy Services

By: Rohit Deshpande and Seth Schulman

As CEO of Tata Consultancy Services (TCS), S. "Ram" Ramadorai had grown the company into an emerging IT services powerhouse, with marquee clients such as General Electric, offices in 32 countries, and revenues of nearly $2 billion dollars. Now, he was about to steer... View Details

Keywords: Initial Public Offering; Job Cuts and Outsourcing; Labor; Competitive Strategy; Information Technology; Consulting Industry; India; United States

May 2004 (Revised September 2004)
Background Note

Outsourcing IT: The Global Landscape in 2004

By: F. Warren McFarlan and Brian DeLacey

Profiles the history and context of outsourcing, with particular focus on information technology. View Details

Keywords: Job Cuts and Outsourcing; Information Technology

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

RACI (pronounced “racy”). Each letter stands for how someone relates to a project: responsible for doing the work, accountable for the success of the work, needs to be consulted on the work, and needs to be informed on the View Details

Keywords: by Carolyn DiPaolo

May 2002 (Revised October 2002)
Case

Dell--New Horizons

By: V. Kasturi Rangan and Marie Bell

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details

Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; New York (city, NY)

October 2006 (Revised April 2011)
Teaching Note

Strategic Outsourcing at Bharti Airtel Limited (TN)

By: Francisco de Asis Martinez-Jerez

Teaching Note to (107-003) and (107-004). View Details

Keywords: Job Cuts and Outsourcing

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry” “People are exquisitely sensitive to hierarchy, View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

March 1998
Teaching Note

The Job Search Workshop TN

By: David A. Thomas and Emily Heaphy

An effective catalyst for the job search, this note is an opportunity for students to focus on the "next steps" of their job search. Students are introduced to a model of career decision-making, which frames their discussion and sophisticates their understanding of the... View Details

Keywords: Decision Making; Job Search; Personal Development and Career

August 2011 (Revised November 2012)
Case

Ramesh Patel at Aragon Entertainment Limited

By: Anthony J. Mayo and Joshua D. Margolis

Ramesh Patel, a high potential employee, was excited to be named to the company's New Horizons Board, a select team responsible for producing recommendations for new products or line extensions for Aragon Entertainment. Patel's co-worker and friend, Jeremy Gibson was... View Details

Keywords: Groups and Teams; Conflict and Resolution; Conflict Management; Interpersonal Communication; Spoken Communication; Communication Intention and Meaning; Jobs and Positions; Performance; Entertainment and Recreation Industry