Publications

01 Feb 2002
News

Terrorism, Insurance, and Uncle Sam

"contrary to popular wisdom, government involvement with private-sector risks is nothing new." Moss noted that public-risk management goes back to the earliest days of the Republic and cited policies such as limited liability, federal... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

July 2009
Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [808070]. View Details

Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway

January 2015
Case

Burberry in 2014

By: Anita Elberse

In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details

Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain

January 1988 (Revised January 1997)
Case

Digital Equipment Corp.: The Endpoint Model (A)

By: David A. Garvin

Describes a comprehensive manufacturing strategy designed to reduce substantially the cycle time of orders (i.e. the time between the placement of an order by a customer and its delivery to the customer). To launch the strategy Digital has adopted manufacturing... View Details

Keywords: Business Plan; Information; Time Management; Production; Strategic Planning; Strategy; Manufacturing Industry

01 Mar 2010
News

Money Matters

advice, buy products, and manage finances. Enter iTrust with a range of services covering mortgages, mutual funds and other investments, insurance, and tax and financial planning. From the outset, the partners aimed to distinguish iTrust... View Details

Keywords: Roger Thompson; Finance

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and... View Details

Keywords: Consumer Products / Retail

April 1994 (Revised May 1995)
Case

Laura Ashley (A): A New CEO Takes Charge

By: Richard L. Nolan

In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Consumer Products Industry

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

product managers spent on average only three percent of their time in contact with end consumers. Terry Leahy, CEO of Tesco, the UK supermarket chain, spends two days a week in stores interacting with... View Details

Keywords: by John Quelch

February 2003
Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke

Teaching Note for (9-601-061). View Details

Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

19 Oct 2011
News

A Good Look

Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty products division. But... View Details

Keywords: Health and Personal Care Stores; Retail Trade

Career Coach

Judy Shen-Filerman

Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

01 Jun 2011
News

Faculty Research Online

Are We Thinking Too Little, or Too Much? In the course of making a decision, managers often err in one of two directions: either overanalyzing a situation or forgoing all the relevant information and simply going with their gut. Associate... View Details

Keywords: Miscellaneous Manufacturing; Manufacturing

May 2005
Supplement

Otis Elevator: An Interview with Ari Bousbib (video)

By: F. Warren McFarlan and Brian DeLacey

CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details

Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

01 Jun 2015
News

Ink

professor Michael A. Cusumano identify the common magic mojo management practices of a trio who were individually very different people but who shared a similar drive. “All three were enormously ambitious and dreamed big dreams—not so... View Details

Keywords: Sean Silverthorne; Apple; Microsoft; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

October 2009
Teaching Note

GE Money Bank: The M-Budget Card Initiative (TN)

By: Michael L. Tushman, Sebastian Raisch and Christian Welling

Teaching Note for [410052]. View Details

Keywords: Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Real Estate Industry

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy