Publications

16 Dec 2021
News

Avoid a One-Size-Fits-All Approach to Sales Coaching

Rudina Seseri

Rudina Seseri is Founder and Managing Partner of Glasswing Ventures, leading the firm’s investments in Artificial Intelligence (AI) enabled enterprise software as a service (SaaS), cloud, Information Technology (IT) software, and vertical... View Details

Keywords: Software/App;#75;#Venture Capital

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

of various operations and corrective action that can be taken to make improvements. The measures should be of use to both senior and middle managers in the business units and functions. Thus, they must be... View Details

Keywords: by Marc J. Epstein

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

while producing robust returns. Emily's role prior to HBS was a Commercialization Manager at RXBAR. Mike Kelly (MBA 2022, Section I), Summer Internship: Summer Associate, Climate Tech Fund at Fifth Wall Fifth Wall is the largest venture... View Details

01 Jun 2014
News

Screen Saver

Dallas, and Detroit.) When Lopez became the company's fourth CEO, succeeding Peter Brown in 2009, the company had seen some rough years. "In the early 2000s, the industry had a brush with death," Lopez recalls. "The result was a very strict financial View Details

Keywords: Julia Hanna; Arts, Entertainment

April 2024
Teaching Note

'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-107. Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case... View Details

Keywords: Climate Change; Leadership; Growth Management; Supply Chain; Business and Stakeholder Relations; Innovation Leadership; Transportation Industry; United States; Canada

September 2023
Teaching Note

Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and... View Details

Keywords: Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry

January 2006 (Revised February 2015)
Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli

Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management

August 2001
Background Note

Work Methods Design: Note on Time Standards

By: H. Kent Bowen

Looks at production design. Helps students observe and work with procedures and consider cost reduction ideas using a view of methods improvement. View Details

Keywords: Cost Management; Management Practices and Processes; Standards; Production; Performance Improvement; Perspective

August 2000 (Revised September 2005)
Case

Callaway Golf Company

By: Rajiv Lal and Edie Prescott

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details

Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage

01 Dec 2000
News

Books

culture, structures, and management systems. Kaplan and Norton outline five requirements for building a strategy-focused organization: translating strategy to operational terms, aligning the organization to... View Details

Keywords: Rogelio Fussa; Publishing Industries (except Internet); Information

22 Aug 2018
Blog Post

MBA Students Reflect on Their Summer Internships

for an early stage and stealth mode robotics start-up in the agriculture space as a Business Analysis & Operations Intern. I am the fourth and the only non-technical employee of the company. After working as a View Details

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry

2008
Case

Nike Considered: Getting Traction on Sustainability

By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy

Keywords: Innovation and Invention; Product Design; Environmental Sustainability; Apparel and Accessories Industry

September 1994
Teaching Note

Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN

By: Roy D. Shapiro and Bruce Isaacson

Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details

Keywords: Distribution Channels; Customer Relationship Management