Publications

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how... View Details

Keywords: by Dina Gerdeman

February 2003 (Revised November 2006)
Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan

A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details

Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland

February 2009 (Revised April 2011)
Module Note

Financing Growth in Family and Closely Held Firms

By: Belen Villalonga

This note describes the second of four modules in Financial Management of Family and Closely Held Firms, an elective MBA course at Harvard Business School. The note analyzes the pros and cons of different equity financing options that are available to family firms such... View Details

Keywords: Corporate Finance; Business Growth and Maturation

February 2017 (Revised April 2018)
Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Manufacturing Industry; Japan; United States

September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

14 Sep 2020
News

Rude work emails are bad for your health and on the rise - here's what you need to know

20 Feb 2013
News

McKinsey Tries to Recruit Mothers Who Left the Fold

01 May 2018
News

Why Today's Young Professionals Are Turning To Knowledge Entrepreneurship

December 2011 (Revised April 2012)
Case

Pierre Frankel in Moscow (A): Unfreezing Change

By: Rosabeth Moss Kanter and Matthew Bird

A young and upcoming French executive in a global technology company is sent to Moscow as deputy managing director to turn around the Russia subsidiary. He must report to the subsidiary's managing director (a large reason for the organization's underperformance) and to... View Details

Keywords: Organizational Change and Adaptation; Selection and Staffing; Change Management; Restructuring; Cross-Cultural and Cross-Border Issues; Moscow