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Show Results For
- All HBS Web
(18,363)
- People (85)
- News (4,952)
- Research (9,623)
- Events (90)
- Multimedia (117)
- Faculty Publications (6,684)
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- 01 Sep 2013
- News
The New Rules of E-Commerce
customers. The third largest e-commerce marketplace in the world, behind Amazon.com and eBay, Rakuten businesses also include financial services, e-books, travel, and a professional baseball team. As... View Details
- September 2018 (Revised May 2021)
- Teaching Plan
Eastern Bank: Innovating Through Eastern Labs
By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
Keywords: Banks; Fintech; Innovation; Innovation ＆ Entrepreneurship; Innovation And Strategy; Technological Change; Technology And Innovation Management; Entrepreneurial Management; Intrapreneurship; Banks and Banking; Innovation and Invention; Entrepreneurship; Innovation Strategy; Technological Innovation; Information Technology; Management
- 01 Feb 2000
- News
Youth Movement: HBS Clubs Make Students a Top Priority
Headed by newly elected president Maryann Pernorio (MBA '90), HBSA-SNE invites student clubs - such as the Manufacturing & Technology Management Club (MTM) - to attend dinner programs that have included... View Details
Keywords: Amy E. Dean
- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
Visiting the doctor can sometimes feel like being slammed down on an assembly line: Make co-pay. Check vitals. Diagnose the problem. Get a prescription. Next! The fee-for-service model of American medicine... View Details
- January 2009
- Case
Xi'an International University: The Growth of Private Universities in China
By: William C. Kirby, Michael Shih-ta Chen, Keith Chi-ho Wong and Tracy Manty
Huang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was... View Details
Keywords: Higher Education; Growth and Development Strategy; Private Ownership; Expansion; Education Industry; China
Kirby, William C., Michael Shih-ta Chen, Keith Chi-ho Wong, and Tracy Manty. "Xi'an International University: The Growth of Private Universities in China." Harvard Business School Case 309-074, January 2009.
- 07 Nov 2018
- News
A Market-Based Approach to Solving the World’s Water Crisis
Jennifer Tisdel Schorsch (MBA 1992) is president of Water.org, a Kansas City–based nonprofit dedicated to bringing safe water and sanitation to the world through market-driven initiatives. In this interview... View Details
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
were just in Europe. Can you give us a sense of your research and how it pertains to the crisis unfolding right now? Rawi Abdelal: I’ve been working for many years on a project... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 2021
- Working Paper
Studying the U.S.-Based Portfolio Companies of U.S. Impact Investors
By: M. Diane Burton, Gurveen Chadha, Shawn A. Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Laura Kelley, Josh Lerner, Jaime R. Diaz Palacios, Yue (Cynthia) Xu and T. Robert Zochowski
Recent years have seen a dramatic increase in the reliance on market-based solutions to social and environmental problems around the world (Barman 2016; Horvath and Powell 2020). The growth of impact investing is a vivid example of this trend and, although there have... View Details
Keywords: Impact Investing; Impact Portfolio Companies; Investment; Social Issues; Environmental Sustainability; Investment Portfolio; Business Ventures; Analytics and Data Science; Performance; United States
Burton, M. Diane, Gurveen Chadha, Shawn A. Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Laura Kelley, Josh Lerner, Jaime R. Diaz Palacios, Yue (Cynthia) Xu, and T. Robert Zochowski. "Studying the U.S.-Based Portfolio Companies of U.S. Impact Investors." Harvard Business School Working Paper, No. 21-130, June 2021.
- 01 Mar 2015
- News
New Idea: State of the Art
previous iteration, the new Cooper Hewitt “finds that merely looking at things is a hopelessly passive way of experiencing the world.” The museum work was familiar territory:... View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As View Details
Keywords: Ryan Jones
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
the Public Education Leadership Project (PELP), a joint project of HBS and Harvard Graduate School of Education. He is also founder and CEO of... View Details
- 22 Feb 2022
- Research & Ideas
Lack of Female Scientists Means Fewer Medical Treatments for Women
treatments that primarily benefit women, yet an examination of biomedical patents filed over a 30-year period revealed a significant shortage of... View Details
Keywords: by Kristen Senz
- 01 Mar 2017
- News
HBS Celebrates Launch of New Legacy Society
Beth (MBA 1984) and Mike (MBA 1982) Fascitelli, paid tribute to the life of Mr. Whitehead and illustrated the lasting impact of legacy gifts on HBS. View Details
- 09 May 2023
- Research & Ideas
Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture
compete for talent based on whether you offer remote work, which clearly is appealing for certain types of talent and certain types of demographics,” she says. But, the ability to include remote employees in... View Details
Keywords: by Rachel Layne
- 04 Sep 2019
- News
Research Brief: Ending the Legacy of Poverty
skills development. Those qualities, known as human capital, provide a better predictor of economic status, says Associate Professor Scott Duke Kominers. “A Theory View Details
- November 2021
- Article
Determining Variable Costs in the Acute Urolithiasis Cycle of Care Through Time-driven Activity-based Costing
By: Tyler R. McClintock, David F. Friedlander, Aiden Y. Feng, Mahek A. Shah, Daniel J. Pallin, Steven L. Chang, Angela M. Bader, Thomas W. Feeley, Robert S. Kaplan and George E. Haleblian
Objective. To characterize full cycle of care costs for managing an acute ureteral stone using time-driven activity-based costing.
Methods. We defined all phases of care for patients presenting with an acute ureteral stone and built an... View Details
Methods. We defined all phases of care for patients presenting with an acute ureteral stone and built an... View Details
Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Cost; Activity Based Costing and Management
McClintock, Tyler R., David F. Friedlander, Aiden Y. Feng, Mahek A. Shah, Daniel J. Pallin, Steven L. Chang, Angela M. Bader, Thomas W. Feeley, Robert S. Kaplan, and George E. Haleblian. "Determining Variable Costs in the Acute Urolithiasis Cycle of Care Through Time-driven Activity-based Costing." Urology 157 (November 2021): 107–113.
- April 2017
- Teaching Note
Golden Rule
By: Andrew Wasynczuk
Jim Golden wants to radically change how catastrophic trucking accident lawsuit claims are handled by his trucking company. He wants to “do the right thing” for both the claimant and his company. Golden is a former litigator with 16 years of experience defending... View Details