Publications
Publications
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(15,265)
- Faculty Publications (4,918)
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
- November 1992
- Article
Management of Technology and Moose on Tables
- October 1992 (Revised October 1993)
- Case
MCI Communications Corporation: National Accounts Program (Condensed)
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
- September 1992 (Revised July 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (D)
By: Lynda M. Applegate, Melinda Conrad and Charles S. Osborn
Provides a thorough overview of the company's 1990 and 1991 reorganizations and the resulting demand for information technology in lower levels of the organization. Closes with a discussion of Frito-Lay's most recent information technology projects, Explorer and... View Details
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
- September 1992 (Revised March 1998)
- Case
Japan Confronts an Interdependent World
By: George C. Lodge
Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details
- August 1992
- Case
Otis Pacific Asia Operations (A): National Challenges
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
- Article
Considerations of Fairness and Strategy: Experimental Data from Sequential Games
By: V. Prasnikar and A. E. Roth
- July 1992 (Revised June 1993)
- Case
Pioneer Hi-Bred International, Inc.: IT Support of Corn Research and Development
By: Richard L. Nolan, Donna B. Stoddard and Sorin A. Bodea
- June 1992 (Revised March 2006)
- Case
Concordia Casting Company
Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details
- June 1992
- Article
Reversals of Preference in Allocation Decisions: Judging an Alternative Versus Choosing Among Alternatives
By: M. H. Bazerman, G. F. Loewenstein and S. B. White
- May 1992 (Revised January 2000)
- Case
Asea Brown Boveri: The ABACUS System
By: Robert L. Simons
Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on... View Details
- April 1992 (Revised July 1993)
- Case
Conoco's: "Green" Oil Strategy (A)
Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details
- April 1992 (Revised September 1993)
- Case
Poland--1989
By: Debora L. Spar
Describes the political and economic situation in Poland in 1989, following the country's first democratic elections and the subsequent establishment of a Solidarity-led government. After examining the legacies left by 40 years of Communist rule, the case lays out the... View Details
- April 1992
- Background Note
Ethical Dimensions of Competitive Analysis
Presents some of the dilemmas of gathering competitive information and the appropriate limits for competitive analysis. Raises the issues involved and provides information about actual corporate practice. View Details
- March 1992 (Revised November 1993)
- Background Note
Trading the Right to Pollute: Developing the Market for Pollution Allowances
Examines the issues underlying the formation of the market for tradeable pollution allowances, following the requirement of Title IV of the 1990 Amendments to the Clean Air Act. Examines the implications that these trade the allowances hold for the U.S. electric... View Details
- March 1992 (Revised March 1995)
- Case
Kevin Simpson
By: Linda A. Hill
Follows Kevin Simpson, a second-year Harvard Business School 1990 student, through his job search to his final decision between two very attractive but different job offers: a job as an international marketing manager at Eli Lilly and Co., a leading multinational... View Details