Publications

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in... View Details

Keywords: Dina Gerdeman

March 2022
Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar

We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details

Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce

13 Dec 2011
First Look

First Look: Dec. 13

PublicationsAdding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Publication:Journal of View Details

Keywords: Sean Silverthorne

Blog

Leading Successful Digital Transformation

transformation in large organizations for three main reasons: Focus on optimization and efficiency: Many companies use technology to cut costs, improve efficiency, or enhance View Details

23 Dec 2014
First Look

First Look: December 23

quantitative implications match a range of moments not targeted in the estimation quite well. We then characterize the optimal policy path implied by View Details

Keywords: Carmen Nobel

December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

27 Jan 2015
First Look

First Look: January 27

The Effect of Service Quality and Competition on Demand By: Balasubramanian, Karthik, and David F. Drake Abstract—The use of electronic money transfer through cellular networks ("mobile money") is... View Details

Keywords: Sean Silverthorne

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

restaurants that received the label were white, compared to the racial makeup of reviewers of the same restaurants prior to the introduction of... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

September 2022 (Revised May 2024)
Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere

In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details

Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States

13 Nov 2017
Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

healthier campers if we eased up on the cooking, scrubbing, and grocery shopping and instead threw a little money at these problems. “We feel like we don’t have enough time to do everything we want to do, and that makes View Details

Keywords: by Dina Gerdeman

Web

2023 Reunion Presentations - Alumni

building and maintaining trust. Through introspection, you will identify how to earn trust, rebuild it if broken, and how to avoid trust shortfalls in the future. The Good Jobs... View Details

18 Feb 2009
First Look

First Look: February 18, 2009

in order to capture value in the by-product market ("full+ conversion"), or only convert part of its waste into by-product so as not to... View Details

Keywords: Martha Lagace

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

May 2023
Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry