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June 2007 (Revised February 2008)
Case

Reinventing Ericsson

By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to... View Details

Keywords: Restructuring; Customer Focus and Relationships; Marketing; Organizational Structure; Sales; Competitive Advantage; Telecommunications Industry; Sweden

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry

03 Jun 2015
News

Developing Employees Who Think for Themselves

02 Jun 2022
News

The Pivot to Web3 Is Going to Get People Hurt

30 Jun 2021
News

Back to the Office? The Future of Remote and Hybrid Work, with Tsedal Neeley, PhD

19 Feb 2020
News

Why real-life places still matter in the age of texting and Twitter

26 Oct 2011
News

A Quiet Revolution in Clean Energy Finance

19 Apr 2019
News

Tiger’s Back, and That’s Good News for Other Troubled Brands

TeachingInterests

Program for Leadership Development

By: Michael L. Tushman

Accelerating the Careers of High-Potential Leaders

Successful businesses know that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long term. The Program for Leadership... View Details

Apple Computer 1992 - Showcased Among The Case Centre's 40th Anniversary Top 40 Bestselling Cases

Getting to the core of Apple: In 1991 the computer industry had just experienced its worst year in history. Although Apple had continued to outperform its competitors, the intense competition was putting acute pressure on its margins. This case examines Apple's... View Details

Research Summary

Industry Dynamics Following Competitive Shocks

Robert E. Kennedy and Pankaj Ghemawat are using industrial organization theory to study industrial development in countries that have undergone major competitive shocks. Their goal is to develop a set of hypotheses regarding how industry factors effect change in entry... View Details

June 2013
Teaching Plan

Fairstar Heavy Transport

By: Guhan Subramanian and Charlotte Krontiris

This case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented... View Details

Keywords: Fairstar; Gorgon; Bidding; Bids and Bidding; Energy Sources; Shipping Industry; Australia

October 2007 (Revised December 2008)
Background Note

Evaluating M&A Deals: How Poison Pills Work

By: Carliss Y. Baldwin

The poison pill defense against hostile takeovers was invented in 1982 by Martin Lipton, of Wachtell, Lipton, Rosen and Katz. Pills are considered the most effective of all the normal defenses against a hostile bidder. Describes the two basic types of poison pills... View Details

Keywords: Negotiation Deal; Mergers and Acquisitions

December 2004 (Revised February 2006)
Case

Executive Decision Making at General Motors

By: David A. Garvin and Lynne Levesque

Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee—the senior-decision-making body at the company, now called the Automotive... View Details

Keywords: Globalized Firms and Management; Management Practices and Processes; Organizational Structure; Competitive Strategy; Decision Making; Management Teams; Auto Industry

May 1994
Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan

Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details

Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product

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May 1996 (Revised November 2018)
Case

Ecolab, Inc.

By: Ashish Nanda

By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details

Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry