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  • August 2000 (Revised August 2005)
  • Case

STAR TV in 1993

Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or... View Details
Keywords: Integration; Adaptation; Globalization; Television Entertainment; Telecommunications Industry
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Ghemawat, Pankaj, and Timothy J. Keohane. "STAR TV in 1993." Harvard Business School Case 701-012, August 2000. (Revised August 2005.)
  • 2002
  • Article

Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances

By: Rohit Deshpandé and John U. Farley
Keywords: Customers; Alliances; Global Range
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Deshpandé, Rohit, and John U. Farley. "Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances." Journal of Relationship Marketing 1, nos. 3/4 (2002): 3–22.
  • April 2015 (Revised October 2019)
  • Case

The Great Divergence: Europe and Modern Economic Growth

By: Sophus A. Reinert
The continent of Europe seemed in the spring of 2015 to be in a weaker position relative to other world regions than it had in centuries. Though comparatively small, it had long played a disproportionate role in world history, to the extent that the modern world system... View Details
Keywords: The Great Divergence; Modern Economic Growth; Empire; Disruption; Economic Growth; Values and Beliefs; History; Globalization; Europe
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Reinert, Sophus A. "The Great Divergence: Europe and Modern Economic Growth." Harvard Business School Case 715-039, April 2015. (Revised October 2019.)
  • 2013
  • Working Paper

What Do We Know About Corporate Headquarters? A Review, Integration, and Research Agenda

By: Markus Menz, Sven Kunisch and David J. Collis
During the past five decades, scholars have studied the corporate headquarters (CHQ)—the multidivisional firm's central organizational unit. The purpose of this article is to review the diverse and fragmented literature on the CHQ and to identify the variables of... View Details
Keywords: Corporate Headquarters; Corporate Parent; Corporate Center; Multidivisional Firm; Multibusiness Firm; Multinational Corporation; Multinational Firms and Management; Corporate Strategy; Business Divisions; Business Headquarters
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Menz, Markus, Sven Kunisch, and David J. Collis. "What Do We Know About Corporate Headquarters? A Review, Integration, and Research Agenda." Harvard Business School Working Paper, No. 14-016, August 2013.
  • May 2013
  • Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Distribution Industry; Retail Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia
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Sharpe, Jim. "Studio Moderna—A Venture in Eastern Europe." Harvard Business School Spreadsheet Supplement 813-707, May 2013.
  • June 2012
  • Case

GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships

By: Arthur A. Daemmrich and Ian McKown Cornell
Three years into a major public-private partnership between GlaxoSmithKline and Fiocuz, Brazil's principal health institute, the company assesses technology transfer and joint research under the agreement. GSK was selling its Synflorix vaccine (against pediatric... View Details
Keywords: Public-Private Partnerships; Business and Government Relations; Foreign Direct Investment; Health Care and Treatment; Globalized Firms and Management; Biotechnology Industry; Pharmaceutical Industry; Brazil
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Daemmrich, Arthur A., and Ian McKown Cornell. "GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships." Harvard Business School Case 712-049, June 2012.
  • June 2009
  • Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
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Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
  • 2007
  • Working Paper

Facts and Fallacies about U.S. FDI in China

By: Lee Branstetter and C. Fritz Foley
Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this... View Details
Keywords: Macroeconomics; Trade; Foreign Direct Investment; Multinational Firms and Management; Expansion; China; United States
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Branstetter, Lee, and C. Fritz Foley. "Facts and Fallacies about U.S. FDI in China." NBER Working Paper Series, No. 13470, October 2007.
  • October 1995 (Revised October 1996)
  • Case

Disney Consumer Products in Lebanon

By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
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Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
  • November 1993
  • Supplement

OfficePro (C)

By: John A. Quelch
Supplements OfficePro (A). View Details
Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France
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Quelch, John A. "OfficePro (C)." Harvard Business School Supplement 594-055, November 1993.
  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

pressures from globalization have very different outcomes in terms of, say, income and wage inequality.” This suggests, he continued, that domestic social and political choices and the public policy mix are all important. “Rather than... View Details
Keywords: by James Heskett
  • Research Summary

Overview

Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th... View Details
Keywords: Coffee Production; Institutions; Property Rights; Labor History; Credit; Modernization; Development Economics; Rural Scope; Trade; Food; Agribusiness; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Goods and Commodities; History; Growth and Development; Emerging Markets; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
  • May 2010
  • Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-561, May 2010.
  • February 2012
  • Teaching Note

Kent Chemical: Organizing for International Growth (Brief Case)

By: Christopher A. Bartlett and Laura Winig
Teaching Note for Product #4409 View Details
Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; International Finance; Multinational Firms and Management; Organizational Design; Organizational Structure; Corporate Strategy
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Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth (Brief Case)." Harvard Business School Teaching Note 124-410, February 2012.
  • January 2011
  • Case

Shar Matin (A)

By: David A. Thomas and Elisa Farri
The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details
Keywords: Business Subsidiaries; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Growth and Development Strategy; Management Teams; United States
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Thomas, David A., and Elisa Farri. "Shar Matin (A)." Harvard Business School Case 411-082, January 2011.
  • January 2008 (Revised November 2009)
  • Case

China's Evolving Labor Laws (A)

By: Lynn Sharp Paine and Aldo Sesia Jr.
The (A) case describes key provisions of the new labor contract law proposed by China's National People's Congress in 2006. The case invites students to consider how domestic and multinational companies should respond to the Chinese government's invitation to comment... View Details
Keywords: Multinational Firms and Management; Government Legislation; Labor; Contracts; Laws and Statutes; Business and Government Relations; China
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Paine, Lynn Sharp, and Aldo Sesia Jr. "China's Evolving Labor Laws (A)." Harvard Business School Case 308-092, January 2008. (Revised November 2009.)
  • 1991
  • Book

Multinational and International Banking

By: G. Jones
The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details
Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States
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Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
  • 05 Jun 2009
  • Research Event

Business Summit: Niall Ferguson and the Certainty of Uncertainty

Quelch, professor Niall Ferguson offered a historian's view on globalization and the current financial crisis. Neither globalization nor financial crises are new. What may be new is that today's highly... View Details
Keywords: Re: John A. Quelch
  • March 2016 (Revised May 2017)
  • Case

Emaar: The Center of Tomorrow, Today

By: Sid Yog, Esel Cekin and Marc Homsy
Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details
Keywords: Middle East; Market Entry and Exit; Competitive Strategy; Entrepreneurship; Global Strategy; Real Estate Industry; Middle East; Dubai
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Yog, Sid, Esel Cekin, and Marc Homsy. "Emaar: The Center of Tomorrow, Today." Harvard Business School Case 216-051, March 2016. (Revised May 2017.)
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