New Product Adoption - Publications - Faculty & Research

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details

Keywords: by Dina Gerdeman

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

30 Apr 2007
Research & Ideas

All Eyes on Slovakia’s Flat Tax

As interest in the flat tax grows, the world seems transfixed on an unlikely country, Slovakia, whose 3-year-old tax reform program is paying early dividends. Essentially applying a uniform tax rate on citizens (and sometimes companies) regardless of income, countries... View Details

Keywords: by Martha Lagace

May 2018
Article

Managing the Family Firm: Evidence from CEOs at Work

By: Oriana Bandiera, Renata Lemos, Andrea Prat and Raffaella Sadun

We present evidence on the labor supply of CEOs and on whether family and professional CEOs differ on this dimension. We do so through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure... View Details

Keywords: Performance Productivity; Family Ownership; Management

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18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

theory of disruptive innovation, often applied to a variety of other industries, such as technology and health care. Christensen's theory was first explored in his two New York Times bestsellers, The Innovator's Dilemma (1997) and The... View Details

Keywords: by Martha Lagace; Education

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information,... View Details

Keywords: by Sean Silverthorne

10 Sep 2021
Blog Post

Perspectives on Anti-Racism in the HKS Curriculum

Brewton-Johnson (a Black woman from Atlanta, Georgia) and Austin Boral (a white man from Jericho, New York) share their thoughts on the course. Why was the course so important? Morgan: The course was essential because racism and... View Details

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

things’.” Those working remotely expressed their enthusiasm for it. To the extent it fosters loyalty, it may enhance a culture. Betsy Dickson commented on her move to a remote region this way: “ my employer allowed me to transition to work at home The freedom,... View Details

Keywords: by James Heskett

December 1997 (Revised April 1998)
Case

www.springs.com

By: F. Warren McFarlan and Melissa Dailey

Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details

Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina

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09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

risk-taking, and this particular war proved the value of taking risks on new technologies and methods of production beyond one's imagination. As just one example, the rapid development of the synthetic... View Details

Keywords: by Spencer E. Ante

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

growth, much as earlier product extensions had in previous years.7 Just as Firestone's managers could easily interpret Goodyear's introduction of belted bias technology using their traditional strategic framework, the existing processes... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details

Keywords: by Paul Michelman

06 Jun 2005
What Do You Think?

Is a “Level Playing Field” a Good Thing?

a level playing field with big business that can spend millions, perhaps billions, to launch a new product or service." Others set forth reasons for inequities in international competition and how they... View Details

Keywords: by James Heskett

22 Feb 2022
News

A World of Difference

judgment. It’s the trait I like least in myself. But Francesca has taught me how to invite curiosity in, which then pushes judgment out. I have adopted her practice of starting sentences with “I wonder” and “I’m curious,” because you... View Details

Keywords: Jen McFarland Flint

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

knowledge and perspective. Panelists (from left) Beverly Anderson, President, and CEO, BECU Rathi Murthy, CTO, Product and Technology, Expedia Matt Oppenheimer, Co-Founder and CEO, Remilty Dave Cotter, CEO, 3x Start Up and Advisor to... View Details

Keywords: Margie Kelley

June 2012 (Revised November 2012)
Case

The Rise of Circuit City Stores, Inc.

By: John R. Wells and Galen Danskin

In fiscal 2000, Circuit City was at the top of its game. The world's leading consumer electronics retailer had delivered record sales and profits for the first year of the new millennium. It was a fitting moment for Richard Sharpe, the CEO of the last 14 years, to step... View Details

Keywords: Change Management; Strategic Planning; Competition; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America

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01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

three-piece suit kind of guy, and I wasn't. I preferred Boston to New York. And I didn't like working with computers then any more than I do now. Despite the good money, it wasn't the right fit." Instead, O'Donnell remained at HBS as... View Details

15 Dec 2003
Research & Ideas

Women Leaders and Organizational Change

and Stanford University's Debra E. Meyerson propose a new approach to viewing and solving the women-in-leadership shortfall. Traditionally, three goals for fixing the problem have been considered: fix the women; create equal opportunity;... View Details

Keywords: by Mallory Stark

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often... View Details

Keywords: Martha Lagace

October 2016
Case

Malenti Strings: Intrapreneurship within FLG, Inc.

By: David A. Garvin and Rachel Gordon

This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as... View Details

Keywords: Organizational Change and Adaptation; Management Style; Management Practices and Processes; Restructuring; Business Divisions; Consumer Products Industry

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