Publications

November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

01 Jan 2024
Blog Post

Answers to Your Top Questions about Financial Aid at HBS

something that is already on your mind. To help you get the information you need, we connected with the Financial Aid team to help answer the most frequently asked questions about financing an MBA. 1. What is HBS doing to make an MBA more affordable and accessible?... View Details

26 Apr 2024
Blog Post

How I Spent my 2+2 Deferral: Matthew Young

deferral? I ended up using all four years of my deferral despite thinking that I would only do three years when I applied. During my deferral, I did a summer internship at The Walt Disney Company before starting my full-time job as a View Details

May 2017
Case

ATH Technologies: Making the Numbers

By: Robert Simons and Jennifer Packard

An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details

Keywords: Balancing Innovation And Control; Performance Evaluation; Strategy And Execution; Management Control Systems; Risk Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Medical Devices and Supplies Industry

June 2023
Case

Launching Egypt’s First Digital Banking Platform: QNB Bebasata

By: Mark Egan, Billy Chan and Ahmed Dahawy

The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial... View Details

Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt

15 Sep 2016
News

Competing Against Luck

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

businesses afford to exclude the roughly one in three working Americans with criminal records from the economy? In a case study, Paul Gompers explores the challenges a social justice startup encounters in helping the formerly... View Details

2016
Chapter

Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25

By: Laura Phillips Sawyer

From its founding in 1912 through the interwar years, the Chamber’s history shows a persistent preoccupation with progressive economics and policy making. Rather than flouting the new ideas of institutional economics, which favored federal regulators overseeing data... View Details

Keywords: Competition; Fairness; Supply and Industry; Policy; Business and Government Relations; United States

July 2003 (Revised April 2011)
Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

30 Jun 2021
News

Author Talks: Sandra J. Sucher on the Power of Trust

09 Apr 2025
HBS Seminar

Marc Rysman, Boston University

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

There it is, gleaming at the top of your LinkedIn feed: your dream job, a high-level, well-paying position in your field. Are you qualified enough? Should you apply? New research shows that women might be less likely to take that chance... View Details

Keywords: by Kara Baskin

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

August 15, 2022
Article

Preparing Sales for a Changing Economy: Part 2: Getting More from Your Training Spending

By: Frank V. Cespedes

A previous article discussed changing business development requirements and some implications. This article discusses three areas that are fundamental to getting ROI from training initiatives and how engagement between Sales and L&D professionals, completed by smart... View Details

Keywords: Training; Sales