Demand And Consumers - Publications - Faculty & Research

June 1982
Supplement

Hartmann Luggage, Video

The company president describes current strategy, and the decisions made in response to the problems. View Details

Keywords: Decision Choices and Conditions; Business Strategy; Consumer Products Industry

05 Sep 2012
First Look

and capabilities of associates to improve team performance at the firm. Purchase this supplement:http://hbr.org/search/413027-PDF-ENG Global Knowledge Management at Danone (A) (Abridged) Amy C. Edmondson and... View Details

Keywords: Sean Silverthorne

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

26 Feb 2008
First Look

First Look: February 26, 2008

cases of the model are a long-lived pressure group offering rewards and punishments to a series of targets (public or corporate officials) in exchange for policy favors, or that of a long-lived extorter who View Details

Keywords: Martha Lagace

26 Jun 2007
First Look

First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and... View Details

Keywords: Martha Lagace

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

the new technology could lower tester costs dramatically and thus had the potential to disrupt Teradyne's core business. But CMOS technology could not initially operate at the performance levels demanded by... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

September 1976 (Revised March 1981)
Case

Minolta Camera Co. Ltd.

Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model... View Details

Keywords: Globalized Firms and Management; Distribution; Price; Consumer Products Industry; Consumer Products Industry; Japan

Citation

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December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

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08 May 2012
First Look

First Look: May 8

thought (versus conscious thought) would reduce frequency of intrusions from an analogue trauma film. Participants viewed a distressing film and were subsequently instructed to think about the film deliberately (conscious thought), to... View Details

Keywords: Carmen Nobel

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

Is the economic downturn affecting the willingness and readiness of companies to look at the economic, social, and environmental impact of their business practices? Or is this a perfect time to reassess... View Details

Keywords: by Martha Lagace

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to... View Details

Keywords: Re: Sunil Gupta; Technology

April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

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08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

interrelated. People who have studied this industry for a long time have come up with a number of feasible ideas to get at the cost problem, including high-deductible insurance and health savings accounts. But until we make sure that the... View Details

Keywords: by Deborah Blagg; Health

15 Dec 2015
First Look

December 15, 2015

and arts and culture management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515701-HTM-ENG Harvard Business School Case 615-040 Unilever: Combatting Global Food Waste The global View Details

Keywords: Carmen Nobel

March 1979 (Revised July 1984)
Case

Amana Microwave Ovens

Describes Amana's position and strategies in the microwave oven market and evaluates its competitive thrust in this growth area. View Details

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

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20 Apr 2016
Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New... View Details

Keywords: by Carmen Nobel; Technology; Publishing

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and Consumer... View Details

Keywords: by Carmen Nobel

08 Oct 2013
First Look

First Look: October 8

start-ups to gain knowledge and agility. The logic of corporate venturing is compelling: a well-run fund can help a firm respond quickly to changes in markets and gain a better view of threats. In some... View Details

Keywords: Sean Silverthorne