Publications

April 2009
Supplement

Merck: Managing Vioxx (E)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

Keywords: Leadership; Decision Choices and Conditions; Customer Focus and Relationships; Pharmaceutical Industry

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

January 1988
Case

Santa Clara County Transportation Agency (A)

A manager is confronted with a choice between promoting a man, recommended through a careful evaluation process, or a woman, who scored slightly lower in the same process, and who is seen as a trouble maker. Appendix summarizes legal issues in affirmative action... View Details

Keywords: Decision Choices and Conditions; Laws and Statutes; Gender

November 1993 (Revised January 2006)
Supplement

Beech-Nut Nutrition Corporation (B)

By: Lynn S. Paine

Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only. View Details

Keywords: Crime and Corruption; Decisions; Cases; Law; Management; Food and Beverage Industry

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

the book is a sequel to their 2009 work The Adventures of an IT Leader "We hope that this book inspires reflection and makes a contribution to developing our knowledge about CEO leadership in ways that can help us meet the needs of the... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

07 Dec 2011
Research & Ideas

Are Creative People More Dishonest?

something about the creative process that triggers dishonest behavior. Specifically, we decided to explore the idea that enhancing the motivation to think outside the box can drive individuals toward more dishonest decisions when facing... View Details

Keywords: by Carmen Nobel; Advertising

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

Essentially, subjects are shown dots on a screen representing 25 cities and asked to make a route that hits all of the cities and returns to their starting point. The goal: find the route requiring the shortest distance. “It’s actually a... View Details

Keywords: by Roberta Holland

August 2019 (Revised October 2019)
Case

Amandla Capital: Real Estate in Côte d‘Ivoire

By: John D. Macomber, Pippa Tubman Armerding and Dilyana Botha

This case describes Amandla Capital, a fledgling company in Cote d’Ivoire, facing three opportunities in the real estate and hospitality industries in Africa. It introduces students to several concepts: decision-making and cost-benefit analysis in real estate,... View Details

Keywords: Small Business; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Finance; Assets; Asset Management; Investment Portfolio; Investment Return; Project Finance; Relationships

May 2007
Article

Aspects of Endowment: A Query Theory of Value Construction

By: Eric Johnson, Gerald Häubl and Anat Keinan

How do people judge the monetary value of objects? One clue is provided by the typical endowment study (D. Kahneman, J. L. Knetsch, & R. H. Thaler, 1991), in which participants are randomly given either a good, such as a coffee mug, that they may later sell ("sellers")... View Details

Keywords: Profit; Forecasting and Prediction; Theory; Valuation; Loss; Ownership; Decision Choices and Conditions

2022
Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good

By: Joshua D. Greene, Karen Huang and Max Bazerman

In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details

Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making

November 27, 2023
Article

How James Mwangi Worked to Democratize Banking Across Africa

By: Ranjay Gulati

Keywords: Personal Development and Career; Moral Sensibility; Decisions; Financial Services Industry

Read Now

June 1984 (Revised July 2005)
Case

Commissioner v. Duberstein

By: Henry B. Reiling

In two cases consolidated for decision, the Court articulates the tests to be used when deciding whether an item is income or a gift and therefore, not income. Both cases are colorful. The first involves the unsolicited receipt of a Cadillac. The second involves... View Details

Keywords: Law Enforcement; Decisions; Taxation

March 2018
Supplement

McKinsey & Company: Early Career Choices (B)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

The (B) case outlines the choices made by the associates in real life and the consequences of such choices. View Details

Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry

March 2018
Case

McKinsey & Company: Early Career Choices (A)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

This case profiles the early career choices faced by three McKinsey associates. The (A) case profiles the dilemma faced by each individual and sets up the class discussion. View Details

Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decision Choices and Conditions; Consulting Industry

September 2012
Case

Getting Back to Your Roots: Rose Carpenter's Story

By: John A. Davis, Janet Kraus and Lisa Strope

Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she created to pursue her own interests. View Details

Keywords: Career Planning; Entrepreneurs; Life Planning; Work-Life Balance; Entrepreneurship; Decisions

December 2005
Article

Adjusting Choice Models to Better Predict Market Behavior

By: Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker

Keywords: Decision Choices and Conditions; Markets; Behavior

December 1996 (Revised July 1997)
Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Manufacturing Industry; Food and Beverage Industry; China

Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth

Keywords: Sales; Decision Choices and Conditions; Customers; Product

March 1990 (Revised May 1993)
Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details

Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Energy Industry