Publications

09 Oct 2020
HBS Seminar

Jeffrey L. Furman, BU, Questrom Sch of Business

November 1995 (Revised June 1997)
Case

Northern Telecom (A): AdVantage & DisadVantage

By: Robert J. Dolan and Sylvie Ryckebusch

Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details

Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s... View Details

Keywords: by Rachel Layne; Technology

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Henry Ford think he could keep selling black-only Model Ts? "Denial has always been a problem," writes Harvard Business School historian Richard S. Tedlow in a new book, Denial: Why Business Leaders Fail to Look Facts in the Face-and What... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

before purpose, you get an Enron. Ranjay Gulati, the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School, recently identified this quest as a search for “deep purpose.” Gulati considers deep purpose not just another View Details

Keywords: by James Heskett

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

organization culture, it prompted several executives and alumni to ask me if I had a comment on the subject. In typical business school fashion, I’m asking for yours. The article cites four case examples--Ecolab, Delta, Ford, and... View Details

Keywords: by James L. Heskett

October 2002 (Revised April 2007)
Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim

Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details

Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States

23 Nov 2009
Research & Ideas

Management’s Role in Reforming Health Care

involvement with the MD/MBA program at Harvard Business School is part of that belief. I personally think HBS has a huge contribution to make, because we spend our time studying how to manage things better... View Details

Keywords: by Martha Lagace; Health

May 1999 (Revised November 2000)
Case

AES Global Values

By: Lynn S. Paine

Members of the development team for the AES Corp.'s power plant project in India must decide what plant technology to specify in their application for techno-economic clearance from the government of India's Central Electric Authority. Their choice is between more... View Details

Keywords: Business Ventures; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Generation; Technology Adoption; Energy Industry; India; United States

February 2020 (Revised January 2024)
Case

Wellthy: The Economics of Caring

By: Brian L. Trelstad and Joseph B. Fuller

In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States

August 1997 (Revised December 1997)
Case

Harassment at Work?

By: Lynn S. Paine and Dale Coxe

Presents three scenarios involving behavior that could arguably be called sexual harassment. The first scenario is set in a medical supply company in an unnamed emerging market region. The second is set in a New York-based securities firm. The third is set in a U.S.... View Details

Keywords: Working Conditions; Organizational Culture; Problems and Challenges; Ethics; Moral Sensibility; Groups and Teams; Crime and Corruption; Attitudes; Behavior; Labor and Management Relations; Medical Devices and Supplies Industry; Financial Services Industry; New York (city, NY); United States

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

listen empathetically, welcome input, and rally the workforce around a common goal, according to a recent study by a team of researchers including Harvard Business School Professors Raffaella Sadun and... View Details

Keywords: by Jay Fitzgerald

11 Aug 2022
Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

Washington University; and Lucia Macchia, a postdoctoral research fellow at the Harvard Kennedy School of Public Policy. The research is particularly relevant, they say, given that many early educators today are focusing on willpower,... View Details

Keywords: by Michael Blanding; Education

21 Apr 2020
News

Trump uses the pandemic to push far-right agenda

September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia