Publications

18 May 2020
Working Paper Summaries

No Line Left Behind: Assortative Matching Inside the Firm

Keywords: by Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, and Jorge Tamayo; Fashion

October 2006 (Revised January 2009)
Case

Vitreon Corporation: The Hyalite Project

By: Roy D. Shapiro

Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative, and there are deep disagreements about what is wrong and how to... View Details

Keywords: Leadership; Production; Organizational Culture; Performance Productivity; Groups and Teams; Conflict Management; Manufacturing Industry

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

Career Coach

Martha Tassinari

includes start-up consulting, executive coaching and career counseling. Work Experience: High Tech, 20+ years (mostly start-ups, including UNIFI communications, Exit41, Elm Square Interactive; corporates include Verizon, Octel and Osram Sylvania). Roles: View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of the company's efforts to sell in... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

Melody Koh

was a Product Manager at Fab.com leading marketing & analytics products and the founder/CEO of a seed-funded wine subscription e-commerce service. Melody was also a venture... View Details

Keywords: Venture Capital

01 Apr 1998
News

Short Takes

Managing Development Flexibility in Uncertain Environments," the authors assert that increasing flexibility during the product development cycle can enable a firm to adjust to unanticipated circumstances so... View Details

Keywords: Garry Emmons and Caroline Chauncey

January 2004
Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft

The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details

Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain

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16 May 2005
Research & Ideas

Confronting the Reality of Web Services

What's next for Web services? In his case summary "Will Web Services Really Transform Collaboration?" published in the Winter 2005 edition of MIT Sloan Management Review, HBS associate professor Andrew P. McAfee argues that the... View Details

Keywords: by Sara Grant

Student-Profile

Hummy Song

and the productivity of the health care workforce. I am currently working on several projects that examine various operational and organizational factors that may affect worker productivity and quality of... View Details

Article

Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980

By: G. Jones

This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details

Keywords: Multinational Firms and Management; Governance Controls; Performance; Business or Company Management; Ownership; Consumer Products Industry; Consumer Products Industry; United States

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January 2016 (Revised May 2016)
Supplement

IKEA in Saudi Arabia (C)

By: Karthik Ramanna, Jerome Lenhardt and Marc Homsy

Supplements the (A) Case. View Details

Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden

November 2006 (Revised February 2007)
Case

Microsoft Xbox: Changing the Game?

By: Andrei Hagiu

In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details

Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas

01 Apr 1998
News

Designing Students

(from left) Karena Wells, John Semel, Denton Chase, Lee Falck (partly hidden), and Rich Lim, all members of the HBS Class of 1998, demonstrate how to use the Vita-Tech 2000, a handy vitamin dispenser they created for the Managing View Details

July 2009
Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [808070]. View Details

Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details