Publications

October 2005 (Revised February 2006)
Case

Reactivity: A Case of Re-Invention

By: Myra M. Hart and Sylvia Sensiper

By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future... View Details

Keywords: Management Style; Venture Capital; Organizational Culture; Applications and Software; Leadership Style; Product; Transformation; Organizational Change and Adaptation; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Consulting Industry

02 Oct 2007
First Look

First Look: October 2, 2007

practical advice for entrepreneurs accessing and utilizing their DNs. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808029 Texas Pacific Group—J. Crew Harvard Business School Case 808-017 Describes Texas Pacific Group's purchase and... View Details

Keywords: Martha Lagace

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

Further, non-U.S. companies such as Bouygues Telecom in France and Westpac, the Australian bank I mentioned earlier, have utilized them as cornerstones of their successful operating strategies. So the ideas travel quite well, with some... View Details

Keywords: by Sean Silverthorne

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

scholars (such as “p-hacking” and confounding local effects with global effects) pertinent to the norms of empirical research in the fields of strategy and management. We provide a step-by-step roadmap that illustrates how to use four ML... View Details

Keywords: Dina Gerdeman

26 Feb 2013
First Look

First Look: Feb. 26

model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to... View Details

Keywords: Sean Silverthorne

Web

Policy - Business & Environment

Hawaii, and New York City to name a few. Innovation Increasingly, business leaders from many sectors are taking action to reduce greenhouse gas emissions in their operations and supply chains—and some are going further to urge... View Details

September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details

Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Pharmaceutical Industry; Medical Devices and Supplies Industry

Find at Harvard

18 Dec 2012
First Look

First Look: December 18

on Patient Length of Stay Authors:Berry Jaeker, Jillian, and Anita L. Tucker Abstract High workload, from high inventory levels, impacts unit processing times, but prior operations management studies have found conflicting results... View Details

Keywords: Carmen Nobel

22 Dec 2015
First Look

December 22, 2015

competitive landscape, Cineplanet, the leading movie cinema chain in Peru, hired a team of IDEO designers to reinvent the movie-going experience for Peruvians. Cineplanet’s management team wishes to better align the company’s operating... View Details

Keywords: Carmen Nobel

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

it's easy to start up a session, people will start to figure out many new ways to create value. This will change a lot about how businesses operate and also about what they can sell and how they sell it. A second insight: A lot of the... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

September 2023 (Revised March 2024)
Case

ReMo Energy: Sizing Up Investors

By: Jeffrey J. Bussgang and Tom Quinn

In 2023, executives with ReMo Energy (founded 2020) were deciding which size ammonia plant to build as their first project. Their innovative model produced ammonia—useful for making fertilizer and for energy storage—from renewable energy, and they had received funding... View Details

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

April 2011
Teaching Note

Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)

By: Willy Shih and Sen Chai

Teaching Note for 611057. View Details

Keywords: Patents; Rights; Infrastructure; Multinational Firms and Management; Research and Development; Complexity; Commercialization; Technology Adoption; Motivation and Incentives; Biotechnology Industry; Pharmaceutical Industry; Shanghai

January 2011
Article

Does Intellectual Property Rights Reform Spur Industrial Development?

By: Lee G. Branstetter, Ray Fisman, C. Fritz Foley and Kamal Saggi

An extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact depends on whether multinational enterprises (MNEs) expand production in reforming countries... View Details

Keywords: Development Economics; Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Intellectual Property; Rights; Production; Expansion; United States