Publications

September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

March 1999 (Revised December 2001)
Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details

Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry

08 Jan 2021
News

Good Leadership Is About Asking Good Questions

05 Apr 2016
First Look

April 5, 2016

Scale versus Scope in the Diffusion of New Technology By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in technology diffusion arise along two distinct margins: scale and scope. Though tractors are now used in nearly every... View Details

Keywords: Sean Silverthlorne

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

inside the firm to create subunits that define the operating core. As you will see, responsiveness is the critical objective for units close to the customer; economic efficiency and cost control are more important for units in the View Details

Keywords: by Robert Simons

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

groups such as Boko Haram, which at least promise something to eat. Kola Masha Managing Director, Doreo Partners Masha's Babban Gona system turns subsistence farmers into commercial growers using a franchise model that provides everything... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

December 2011
Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius

Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details

Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry

14 Dec 2022
News

When to Give Verbal Feedback — and When to Do It in Writing

28 Sep 2022
News

SAP's Sabine Bendiek on workforce strategy

26 May 2021
News

Diversity and Inclusion in the Workplace (with Frances Frei)

30 Jul 2021
News

What’s the Right Customer Experience for Your Brand?

March 2002 (Revised March 2004)
Case

Metalcraft Supplier Scorecard

By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren

An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details

Keywords: Supply Chain Management; Quality; Performance Evaluation; Decision Making; Service Operations; Motivation and Incentives; Supply and Industry; Manufacturing Industry; Auto Industry