Publications

January 2021
Case

mPharma (A)

By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal

mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details

Keywords: Strategy; Entrepreneurship; Acquisition; Health; Business Model; Health Industry; Technology Industry; Ghana

September 2018 (Revised December 2019)
Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details

September 1991 (Revised January 1992)
Case

Allegheny Ludlum: Research and Engineering Resource Allocation

By: Dorothy Leonard-Barton and Geoffrey K. Gill

Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details

Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry

Find at Harvard

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as... View Details

Keywords: by Dina Gerdeman

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business... View Details

Keywords: by Manda Mahoney

04 Feb 2015
News

HBS Professors Take Over Twitter for the Super Bowl

31 Mar 2022
Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

particularly valued Linklaters’ ability to work on cross-jurisdictional matters. Learning economies. Major strategy consulting firms, such as McKinsey and Boston Consulting Group, tout the benefits of having a broad universe of clients,... View Details

Keywords: by Ashish Nanda

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

strategies that could be adopted by BWXT after the spin-off. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/118045-PDF-ENG Harvard Business School Case 118-046 Blue Harbour's Activism at... View Details

Keywords: Sean Silverthorne

November 2020 (Revised March 2023)
Case

Zipline: The World's Largest Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must... View Details

Keywords: Drones; Business Startups; Expansion; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry; United States; Africa

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

29 Sep 2022
Op-Ed

Inclusive Leadership Advice: Get Comfortable With the Uncomfortable

we can come to prefer difference, with time—to become comfortable with being uncomfortable. We took on this idea while teaching Inclusive Leadership to first-year MBA students at Harvard Business School last academic year. I teach the... View Details

Keywords: by Francesca Gino

October 2004
Case

Continuing Transformation of Asahi Glass, The: Implementing EVA

By: Mihir A. Desai, Masako Egawa and Yanjun Wang

This case explores the use of EVA--economic value added--methodology at Asahi Glass. EVA is among the changes initiated by the CEO aimed at transforming Asahi Glass from a traditional Japanese company to a global firm. Other changes included a corporate reorganization... View Details

Keywords: Restructuring; Change Management; Global Strategy; Corporate Governance; Recruitment; Management Analysis, Tools, and Techniques; Performance Evaluation

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià's door, but why? "Creativity comes first; then comes the customer," he has said. So what can HBS students learn about marketing from a View Details

Keywords: by Julia Hanna; Food & Beverage

14 Nov 2007
First Look

First Look: November 14, 2007

Working PapersNone Available This Week Cases & Course MaterialsAssessing and Enhancing Individual Power in the Family Business System Harvard Business School Note 808-026 Describes how to asses and... View Details

Keywords: Martha Lagace

September 2017 (Revised July 2023)
Case

Adaptive Platform Trials: The Clinical Trial of the Future?

By: Ariel D. Stern and Sarah Mehta

In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details

Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States