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Publications

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  • All HBS Web  (8,995)
    • People  (24)
    • News  (1,896)
    • Research  (5,015)
    • Events  (44)
    • Multimedia  (75)
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  • Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design
  • 13 Mar 2005
  • Research & Ideas

Reinforcing Values: A Public Dressing Down

mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete.... View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • January 2021
  • Case

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details
Keywords: Restructuring; Change; Leadership; Technology Industry
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Neeley, Tsedal, and James Barnett. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Case 421-024, January 2021.
  • July 2021
  • Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley
Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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Neeley, Tsedal. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Teaching Note 422-006, July 2021.
  • 2014
  • Book

Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond

By: Aldo Musacchio and Sergio G. Lazzarini
In this book we describe the transformation of state capitalism from a model in which governments owned and ran corporations and broadly controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a... View Details
Keywords: State Capitalism; State-owned Enterprises; Industrial Policy; Development Banks; Capitalism; Financial Markets; Corporate Governance Theory; CEO Effects; Public Sector; Economic Systems; Financial Institutions; Corporate Governance; Business and Government Relations; Governing and Advisory Boards; State Ownership; Privatization; Public Ownership; Emerging Markets; Banking Industry; Mining Industry; Energy Industry
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Musacchio, Aldo, and Sergio G. Lazzarini. Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond. Cambridge, MA: Harvard University Press, 2014.
  • 2011
  • Working Paper

From Single Deals to Negotiation Campaigns

By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
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Lax, David A., and James K. Sebenius. "From Single Deals to Negotiation Campaigns." Harvard Business School Working Paper, No. 12-046, December 2011.
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

With the help of LEGO bricks, business executives discover how design principles can serve as building blocks to create a great customer experience. How Independent Bookstores Have Thrived in Spite of... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • Web

Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details
  • April 2018
  • Case

Ferrari

By: Stefan Thomke, Elena Corsi and Ashok Nimgade
Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving... View Details
Keywords: Growth; Innovation; Technology Adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry
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Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.
  • Web

Our Team - Social Impact Collaboratory

spent 23 years in investment banking at Morgan Stanley and Credit Suisse. He holds an MBA from the Harvard Business School (Class of 1989) where he was designated a Baker Scholar, and a B.Com from the... View Details
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscientist and assistant professor in the Marketing unit at Harvard Business School, who conducted the research with Baba Shiv, a marketing professor and neuroeconomics expert at Stanford University's Graduate School of Business, and... View Details
Keywords: by Carmen Nobel; Retail
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
  • 01 Jun 2022
  • News

In My Humble Opinion: Home Base

Above: Dowling at home in New York City: “There’s no one model for being a working parent.” Daisy Dowling (MBA 2002) had built a successful career in leadership development and executive coaching at Goldman Sachs and Morgan Stanley in the... View Details
Keywords: April White
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Hipotecario's management and shareholders need to come up with a plan that will satisfy creditors and keep the bank's business model intact. Purchase this case:... View Details
Keywords: Martha Lagace
  • 05 May 2003
  • Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

Enforcers of regulatory laws are making some headway, particularly since the passage last summer of the Sarbanes-Oxley Act, but their work as a whole needs more teeth, according to panelists at the session on regulation and enforcement. The session was led by Harvard... View Details
Keywords: by Martha Lagace
  • 17 Jun 2014
  • First Look

First Look: June 17

http://ssrn.com/abstract=2444741   Cases & Course Materials Harvard Business School Case 614-058 Hospital Clínic de Barcelona No abstract available. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • June 2007 (Revised March 2010)
  • Case

Managing Orthopaedics at Rittenhouse Medical Center

By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic
Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of... View Details
Keywords: Business Units; Business Model; Health Care and Treatment; Service Operations; Conflict Management; Competition; Health Industry
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Bohmer, Richard M.J., Robert S. Huckman, James Weber, and Kevin J. Bozic. "Managing Orthopaedics at Rittenhouse Medical Center." Harvard Business School Case 607-152, June 2007. (Revised March 2010.)
  • October 2020 (Revised June 2021)
  • Case

The Bronx Community Foundation

By: Brian Trelstad and Aldo Sesia
Derrick and Desmon Lewis were both successful professionals in the consulting and banking industries. They were born and raised in The Bronx, New York City’s poorest borough. The Lewis brothers had always wanted to give back to the community. In 2016 they launched a... View Details
Keywords: Community Foundations; Social Enterprise; Social Entrepreneurship; Relationships; Business Model; Social Issues; New York (city, NY); United States
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Trelstad, Brian, and Aldo Sesia. "The Bronx Community Foundation." Harvard Business School Case 321-011, October 2020. (Revised June 2021.)
  • 14 Oct 2020
  • Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

college knowing, based on conversations with mentors and looking at my role models in business, that I wanted to go to business school,” he said. HBS was also always his top choice. “I chose ICV (as my next... View Details
  • April 2009 (Revised July 2010)
  • Case

Corporate Solutions at Jones Lang LaSalle (2001)

By: Ranjay Gulati and Lucia Menzer Marshall
Peter Barge, CEO of the newly created Corporate Solutions Group of Jones Lang LaSalle (JLL), is executing a restructuring of the U.S. corporate real estate services division that will enable the company to offer its clients integrated solutions. Barge has created an... View Details
Keywords: Business Divisions; Restructuring; Customer Relationship Management; Organizational Design; Organizational Structure; Corporate Strategy; Integration
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Gulati, Ranjay, and Lucia Menzer Marshall. "Corporate Solutions at Jones Lang LaSalle (2001)." Harvard Business School Case 409-111, April 2009. (Revised July 2010.)
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