Product Development Strategy - Publications - Faculty & Research - Harvard Business School

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13 Mar 2019
HBS Seminar

Abhishek Nagaraj, University of California Berkeley Haas School of Business

July 23, 2012
Article

Companies and Investors Should See More of Each Other

By: Robert G. Eccles and George Serafeim

Company executives and institutional asset managers are increasingly working sustainability into their strategy and operations. Similarly, institutional asset managers are doing the same in constructing their portfolios. Yet both groups are doing this relatively... View Details

Keywords: Sustainability; Environmental Sustainability; Growth and Development Strategy

Career Coach

Jing Lin Lee

With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience... View Details

Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology

January 2002
Case

Global Business Council on HIV/AIDS on World AIDS Day 2001, The

Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details

Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry

March–April 2023
Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis

Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details

Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry

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05 Jul 2006
Working Paper Summaries

Do Managers’ Heuristics Affect R&D Performance Volatility? A Simulation Informed by the Pharmaceutical Industry

Keywords: by Francesca Gino & Gary P. Pisano; Pharmaceutical

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

2025
Working Paper

Markups and Cost Pass-through Along the Supply Chain

By: Santiago Alvarez-Blaser, Alberto Cavallo, Alexander MacKay and Paolo Mengano

We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total... View Details

Keywords: Markups; Pricing; Price; Supply Chain; Inflation and Deflation; Cost

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy

March 2012
Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas

New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details

Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry

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Web

Initiatives & Projects - Faculty & Research

seeks to deepen business leaders' understanding of today’s environmental challenges and to assist them in developing effective solutions. Business History The Business History Initiative seeks to facilitate learning from the past through... View Details

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

January 1978 (Revised February 1983)
Case

Polaroid-Kodak (B1)

By: Michael E. Porter

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry

Markups and Cost Passthrough Along the Supply Chain

We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that... View Details

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (A): Building the Business

Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details

Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston

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October 2005 (Revised September 2006)
Case

Sapient Corporation (Abridged)

By: Rakesh Khurana and Joel Podolny

Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details

Keywords: Leadership; Organizational Culture; Change Management; Human Resources; Entrepreneurship; Growth and Development Strategy; Business Growth and Maturation; Operations; Business Processes; Management Analysis, Tools, and Techniques; Service Industry

April 1983
Case

National Chemical Corp.: Tiger-Tread

A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details

Keywords: Product Marketing; Consumer Products Industry; Consumer Products Industry

September 2006 (Revised March 2007)
Case

QuickBase

By: Clayton M. Christensen and Mark Szigety

Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details

Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry

June 2018
Teaching Note

Kvadrat: Leading for Innovation

By: Boris Groysberg and Sarah L. Abbott

In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat in... View Details

Keywords: Leadership; Business or Company Management; Growth and Development Strategy; Human Resources; Asia

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