New Product Adoption - Publications - Faculty & Research

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

suggested that the benefit of separating the new venture had to do with securing resources for it. However, our research found that parent organizations invested roughly the same amount in integrated ventures as they did in independent... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

obtaining both good and bad news from their school-tied firms, but perhaps as a tacit agreement, acting only on the positive news." Importantly, the research takes into account stock returns in the years before and after the October 2000... View Details

Keywords: by Carmen Nobel; Financial Services

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Innovation? Hiding From Managers Can Increase Your Productivity Would you be suspicious of employees who drew a curtain around themselves? What if you knew the curtain was specifically to block your prying managerial eyes? Harvard... View Details

Keywords: Re: Multiple Faculty

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

the products they are trying to sell, be it apparel, cars, or beauty products. By conducting field research, I wanted to better grasp what has now become a key marketing instrument for many companies, and understand how and why they make... View Details

Keywords: by Sarah Jane Gilbert; Sports

14 Nov 2011
Research & Ideas

Creating a Global Business Code

both heartening and disturbing. “We were looking for 'Generally Accepted Conduct Principles.'"—Rohit Deshpandé The good news is that the researchers found broad consensus among the employees of the four multinationals who were asked... View Details

Keywords: by Carmen Nobel

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

out the Brownie. Price: $1.00. And easy to use. As the famous slogan of the product announced: "You push the button. We do the rest." It took time for Eastman himself to grasp the profit potential of democratizing photography.... View Details

Keywords: by Richard S. Tedlow

23 Dec 2014
First Look

First Look: December 23

Publications December 2014 Journal of Political Economy Transition to Clean Technology By: Acemoglu, Daron, Ufuk Akcigit, Douglas Hanley, and William R. Kerr Abstract—We develop a microeconomic model of endogenous growth where clean and dirty technologies compete in... View Details

Keywords: Carmen Nobel

02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

trying to avoid. It’s alleged that pressure was increasingly being applied by top management to meet cost and delivery targets. Sales had done a great job selling planes several years out at prices based on costs that it was thought would eventually be achieved as the... View Details

Keywords: by James Heskett; Air Transportation

15 Oct 2001
Research & Ideas

Four Questions for David Garvin and Michael Roberto

alliance, a restructuring, or entry into a new market or product category) arise relatively infrequently. Q: Is there a place for the advocacy (or "contest") approach in real time and in some... View Details

Keywords: by Martha Lagace

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

new report says as much. The report comes from The Commission on Global Health Risk Framework for the Future. It makes 26 recommendations which aim to strengthen the WHO’s leadership role in coordinating international preparedness and... View Details

Keywords: by John Quelch; Health

03 Feb 2016
What Do You Think?

How Do You Hire an 'Impostor'?

commented that, “I would any day prefer self moderation to empty haughtiness.” Nilgun Yetis described them as “very talented and wholehearted people.” GuestReader put it this way: “Lack of certainty in one’s ability to succeed is reasonable at the outset of a View Details

Keywords: by James Heskett

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost... View Details

Keywords: by Jim Heskett; Health

28 Apr 2010
Research & Ideas

Earth Day Reflections

Nordisk. At United Technologies, whose products include Carrier air conditioners, Otis elevators, and Pratt & Whitney aircraft engines, a recent integrated report focused on such nonfinancial metrics as lower fuel consumption and... View Details

Keywords: by Staff

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

Pisano said. “You talk to this guy and you think he's a production engineer" — Gary Pisano The precise attention to detail is also key to creating a menu that the chef describes as harmonious. "The more harmony in the menu, the... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

practices in management education. "Overall, we were delighted to see the impact that PCMPCL is having in the area and on these leading schools of business," Wheelwright says. Report: Q: What general advice would you give our readers who either do business in... View Details

Keywords: by Sean Silverthorne; Education

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

Ojomo said, adding that the company now grosses $1 billion per year and employs thousands of local citizens. Macomber summarized the key takeaway of this example: The infrastructure wasn’t built ahead of time in hopes of attracting new... View Details

Keywords: by Carmen Nobel

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

because they can copy the better solution. With intermittent interaction, the high performers also benefit. Seeing diverse approaches in their lower-performing peers’ solutions can spark ideas to improve their own solutions. With constant interaction, peers’ solutions... View Details

Keywords: by Roberta Holland

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

organizations are taking advantage of "e-commerce," an entirely new distribution channel. EE: Can you give some examples of these cases? Nolan: We've recently put together a series of cases on Cisco Systems, Inc., perhaps the... View Details