Custom - Publications - Faculty & Research

01 Sep 2016
News

Clay Christensen on Competing Against Luck

outlines—the “theory of jobs to be done”—and how that concept might play out in the auto industry. —Dan Morrell Your theory essentially reframes how managers think about their products or services—as a sort of job that the customer is... View Details

03 Nov 2009
First Look

First Look: Nov. 3

economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of... View Details

Keywords: Martha Lagace

2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

Citation

Find at Harvard

29 Mar 2016
First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details

Keywords: Sean Silverthorne

01 Mar 2011
News

Making Their Way

for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

24 Apr 2014
News

Using storytelling to transform the retail experience

stories about the exceptional artisans who craft the jewelry, accessories, items for babies and children, paper goods, and home decor. “The world isn’t about just selling stuff anymore, it’s about knowing your customer really well and... View Details

16 Jun 2016
Blog Post

Why Entrepreneurs Should Consider Business School

hands-on way to practice customer discovery and rapid iteration. The Entrepreneurial Manager class applies founder concepts like lifetime value, customer acquisition, and staged financing. And every course... View Details

Web

Video Management Policy | About

Video Management Policy General Principles At Harvard Business School, the video management systems infrastructure is implemented to enhance the safety and security of the community, reduce institutional risk, strengthen customer service... View Details

01 Sep 2020
News

Good Odds

pounds of food that had been prepared for customers in the catering, hotel, travel, and restaurant industries got stuck in the supply chain when the world seized up. That’s when Philip Behn (MBA 2005), CEO of Imperfect Foods, jumped into... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

12 PM – 1 PM EDT, 01 Nov 2016
Webinars: Trending@HBS

Leadership in the Digital Era

Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

what important groups of customers say they need in the way of products and services of increasing capability (as well as prices and margins) expose themselves to competition from innovators who create alternatives with limited capability... View Details

Keywords: by James Heskett

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

concepts, and analyzed a year’s worth of Zendesk customer service ticket data to determine the ebb and flow of the needs of their customers: the teachers and administrators teaching our youth. Towards the end of the summer, I presented my... View Details

26 Apr 2011
News

BioMine Strikes Gold

category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes car searches for customers using... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

05 Mar 2021
Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

wanted to create going into Bootcamp. Our advisors, however, really pushed us to dive deep into customer discovery, surveys and experiments to truly understand the problem we were trying to solve. In talking with potential View Details

06 Dec 2021
News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details

Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal Services

01 Dec 2017
News

Ask the Expert: Human Intelligence

find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details

Keywords: April White

01 Apr 1999
News

Short Takes

internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details

Keywords: Eileen K. McCluskey

Profile

Hiroshi Mikitani

to customize their web presence rather than be forced to conform to a standard design. “We encouraged them to interact directly with customers because we’d found that merchants who told their personal... View Details

April 2009
Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details

Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation