Publications

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people... View Details

Keywords: by Martha Lagace; Consumer Products

Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

April 2011
Case

Daniel Kim's Dilemma (A)

By: Bill George and Natalie Kindred

Daniel Kim was considering "blowing the whistle" on his friend, the CEO of a fast-growing startup where Kim had spent most of his professional career. When Kim joined the company, called Cardio-Metric, in 2002, it consisted of seven young engineers (including its two... View Details

Keywords: Ethics; Fairness; Corporate Accountability; Emotions; Behavior; Leadership Style; Governing and Advisory Boards; Corporate Disclosure

30 Jun 2009
First Look

First Look: June 30

http://www.hbs.edu/research/pdf/09-143.pdf Watch What I Do, Not What I Say: The Unintended Consequences of the Homeland Investment Act Authors:Dhammika Dharmapala, C. Fritz Foley, and Kristin J. Forbes... View Details

Keywords: Martha Lagace

18 Feb 2015
First Look

First Look: February 18

state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact View Details

Keywords: Sean Silverthorne

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

a form and scale that has never existed before. You’re not just along for the ride—you’re part of the action. Imagine if you could have a true stake in Star Wars and own a... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

27 Jun 2011
Research & Ideas

Recovering from the Need to Achieve

his office isn't as big as Jenny's. And he blames others when he screws up. Joe is an HNAP, or a high-need-for-achievement professional, according to Harvard Business School professor Thomas J. DeLong, who explores Joe's world View Details

Keywords: by Kim Girard

January 2009 (Revised May 2011)
Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details

Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China

02 Apr 2013
First Look

First Look: April 2

historical context and suggesting that scholars move past unconditional acceptance of the causal power of "socialist legacies" and... View Details

Keywords: Sean Silverthorne

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big View Details

Keywords: by Brian Kenny; Fashion

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

March 2006
Module Note

Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

By: Alan D. MacCormack

Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details

Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives

Web

Creating Emerging Markets

business and social enterprise. India Kiran Mazumdar-Shaw Chairperson and Managing Director, Biocon Limited Morocco Mostafa Terrab Chairman and... View Details

December 2019
Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino

When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details

Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result

Find at Harvard

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States