Publications

26 Feb 2015
News

Ethics and the environment: Eco-waverers

14 Jul 2020
News

Is renewable natural gas a serious alternative to ‘electrify everything’?

Article

Competition for Scarce Resources

By: Peter Eso, Volker Nocke and Lucy White

We model a downstream industry where firms compete to buy capacity in an upstream market that allocates capacity efficiently. Although downstream firms have symmetric production technologies, we show that industry structure is symmetric only if capacity is sufficiently... View Details

Keywords: Competitive Strategy; Natural Environment; Technology; Production; Business Cycles; Forecasting and Prediction; Cost; Demand and Consumers; Industry Structures; Performance Capacity

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

July 2023
Case

DayTwo: Going to Market with Gut Microbiome (Abridged)

By: Ayelet Israeli

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels

Profile

Yaoxin Ding

automotive program in the world” at the University of Michigan. After graduation, he became the only non-PhD engineer at Cummins, where he worked on efficient gasoline engines for the Chinese market. Two years later, he worked with Fiat Chrysler on hybrid mini-van... View Details

01 Sep 2023
News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

15 May 2015
Research & Ideas

Kids Benefit From Having a Working Mom

home country; and Gross Domestic Product in the respondent's home country. Stripping those things away, they focused on the effects of being raised by a mother who worked outside the home. "The direct effects are significant across the... View Details

Keywords: by Carmen Nobel

Research Summary

Entrepreneurship, Value-construction, and Market-creation

Changing Landscapes: Creating a Market for Modern Indian Art

In this project on the creation and consolidation of a market for modern and contemporary Indian art, Mukti and her co-author Daniel Wadhwani study the role of entrepreneurs and incumbent firms... View Details

January 8, 2025
Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno

Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details

Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry

Register to Read

April 2018
Article

Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios

By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton

We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An... View Details

Keywords: Pay Ratio; Wage Fairness; Purchase Intention; Customers; Wages; Fairness; Consumer Behavior

September 2018
Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca

Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details

Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce

December 2016 (Revised December 2017)
Case

Faber-Castell

By: Ryan Raffaelli and Christine Snively

By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology... View Details

Keywords: Leadership Style; Leading Change; Family Ownership; Manufacturing Industry; Germany

June 2010
Case

Legendary Pictures & ABRY Partners

This case focuses on the review by the private equity firm ABRY Partners of an opportunity to invest in a film financing vehicle, Legendary Pictures. Before 2004, private equity firms had avoided co-investing with film studios in film productions because of their... View Details

Keywords: Private Equity; Investment; Film Entertainment; Entertainment and Recreation Industry

November 1999
Background Note

Recognizing Revenues and Expenses: Realized and Earned

By: Robert S. Kaplan

Describes a key concept in financial accounting: choosing an appropriate revenue recognition point. The accrual process requires revenue recognition and expense matching for reporting on the value creation process of companies. Describes the two key criteria for... View Details

Keywords: Accounting Audits; Accrual Accounting; Cost Accounting; Budgets and Budgeting; Revenue; Profit; Cost Management; Value Creation; Competitive Strategy; Financial Statements; Accounting Industry

winter 1989
Article

Split-Awards Procurement and Innovation

By: James J. Anton and Dennis A. Yao

In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details

Keywords: Innovation and Invention; Auctions; Bids and Bidding; Cost; Supply Chain; Investment; Balance and Stability

February 1994 (Revised May 1999)
Case

Manville Corp. Fiber Glass Group (C)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled... View Details

Keywords: Management Teams; Ethics; Conflict of Interests; Health; Safety; Cross-Cultural and Cross-Border Issues; Policy; Japan