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  • All HBS Web  (7,886)
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  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate directly into clicks and purchases by placing a product before... View Details
Keywords: by Michael Blanding; Advertising
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

doing business in countries around the world, including those where they have paid bribes in the past. "Both companies acknowledge that there is clean business and dirty business in every country," says Healy. "Given their new tough... View Details
Keywords: by Michael Blanding
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

retailing in the U.S. is concentrated (10 chains control 60 percent of the market) and tough to penetrate. But Dyson could not have succeeded had its products not been superior to other vacuum cleaners already in U.S. stores. A current... View Details
Keywords: by John Quelch
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead, figure out a different way to go about your business, with... View Details
Keywords: by Jim Aisner
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

at Harvard Business School. “Political polarization can create distortions within the economy,” says Kempf, one of the coauthors of the new review. “Partisanship seems to be a really important determinant of many decisions made by... View Details
Keywords: by Jay Fitzgerald
  • 31 Jan 2017
  • Research & Ideas

The Dow at 20,000: What's That All About?

extent that taxes do not limit where companies keep their cash holdings and that companies have better uses for their cash here in the US than abroad, this can also have a positive effect on stock valuations. A third effect comes from the View Details
Keywords: by Jim Aisner
  • 31 Oct 2017
  • Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

effect on productivity and innovation. As I showed in my book Confidence, organizations on “winning streaks” thrive on a culture of respect, which underlies speed and innovation, while “losing streaks” are full of secret anger, shunning... View Details
Keywords: by Rosabeth Moss Kanter
  • 29 Jul 2014
  • First Look

First Look: July 29

chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a View Details
Keywords: Sean Silverthorne
  • 19 Dec 2014
  • Research & Ideas

China’s Complicated Relationship With Mother Nature

has long been following and chronicling the rising superpower's complicated relationship with Mother Nature. His new case study, China's Environmental Challenge, tells of a great nation at a critical crossroad: moving toward leading the... View Details
Keywords: Re: William C. Kirby; Manufacturing
  • 07 Dec 2015
  • Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

limit the success of these programs. Q: The news site Quartz published a chart showing the fastest-growing areas of startup investment since 2012: Bitcoin, photo sharing, storage, space travel, transportation, hospitality. What does that... View Details
Keywords: Re: Josh Lerner; Financial Services; Banking
  • 12 Oct 1999
  • Research & Ideas

A Perfect Fit: Aligning Organization & Strategy

their espoused strategy and management principles. Beer and Eisenstat began implementing the process ten years ago at Becton Dickinson and Company, a medical products and diagnostic systems supplier. "Ray Gilmartin, who was CEO at... View Details
Keywords: by Judith A. Ross
  • 22 Apr 2015
  • Op-Ed

Reforming Greece: Myths and Truths

News about the Greek economy continues on the front page of every major newspaper, as the country continues its six-year struggle to reenergize its economy. On Friday, Eurozone finance ministers will decide whether to release emergency... View Details
Keywords: by George Serafeim
  • 22 Jan 2014
  • Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

that allows it to expand its rate of innovation and the number of products it creates, and that creates jobs for everyone from new marketing people to new HR staff to View Details
Keywords: by Dina Gerdeman; Computer; Financial Services
  • 20 Apr 2010
  • First Look

First Look: April 20

Working Papers Commodity Chains: What Can We Learn from a Business History of the Rubber Chain? (1870-1910) Author: Felipe Tâmega Fernandes Abstract The literature on the rubber boom applied a dependendist view of rubber production in the... View Details
Keywords: Martha Lagace
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

models to develop new goals and destinations with respect to loyalty." Core questions asked in a ZMET interview will vary greatly from use to use, Zaltman says. "Some companies want to understand the anatomy of the experiences consumers... View Details
Keywords: by Martha Lagace
  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

the New York City-based consulting firm Katzenbach Partners and author of Why Pride Matters More Than Money (Crown, 2003), likes the story of the Wilmington plant because it communicates what he calls "institution-building... View Details
Keywords: by Theodore Kinni
  • 13 May 2014
  • Op-Ed

The Alibaba Effect

transactions. A combination of Amazon and eBay, it holds an 80 percent share of the e-commerce market in the world's second largest economy. Its net income for 2013 was four times more than in 2012. Its products and services lie at the... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details
Keywords: by Martha Lagace
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

to the belief, now firmly lodged in public consciousness, that high environmental standards are not just desirable but their birthright. To set the stage, Reinhardt reminded the group that pollution is not a new phenomenon in human... View Details
Keywords: by Martha Lagace
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

organization, join the club. Despite the mantra that goals are good, the process of setting beneficial goals is harder than it looks. New research by HBS professor Max H. Bazerman and colleagues explores the hidden cost when stretch goals... View Details
Keywords: by Staff
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